Atlanta,
GA – January 2018 / Newsmaker Alert / January 15 not only marked Martin
Luther King Jr.’s holiday in the United States; it was also the day that
the U.S. Civil Rights Trail
debuted.
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Developed
over the past twelve months, this trail is a collection of more than 100
churches, courthouses, schools, museums and other landmarks that played
a pivotal role in advancing social justice in the 1950s and 1960s.
These
sites within 14 states and the District of Columbia will allow visitors
the ability to witness the destinations and landmarks that defined the
settings of the American Civil Rights story.
“The
civil rights movement encompassed the entire South, and this trail gives
visitors one source for all the sites that tell that story today,” said
Wit Tuttell, director of Visit North Carolina & Chair of the Travel
South USA (TSUSA) Board. “We worked with historians and scholars to curate
this trail to showcase how the civil rights movement changed the South,
the U.S. and the world.”
While
southern U.S. states produce the bulk of where the landmarks reside, there
are several states outside of the southern region that have key Civil Rights
sites, including Kansas, Delaware and the District of Columbia.
TSUSA
has created the U.S. Civil Rights Trail Marketing Alliance, LLC to oversee
the administration of this Trail. This Alliance is led and funded by the
directors of each state’s tourism organization.
Kevin
Langston, deputy commissioner of economic development for tourism at the
Georgia Department of Economic Development (GDEcD), mentioned, “In recent
years, the South has grown to become a top destination for travelers seeking
authentic experiences that bring them closer to a place’s past and present.
The U.S. Civil Rights Trail connects travelers to the U.S. Civil Rights
movement through historic landmarks and cultural institutions that played
a vital role or help preserve the memory of our civil rights past. At every
point along the trail, people will be walking where members of the Civil
Rights movement walked, connecting them at an intimate level to this important
story.”
“The
Civil Rights Trail is an essential step in telling the important stories
of this pivotal time in both our state’s and nation’s history,” said Tennessee
Dept. of Tourist Development Commissioner Kevin Triplett. “Through the
partnership of these 14 states and D.C. in highlighting the significance
of these locations, visitors will be immersed in history, often walking
in the footsteps of those who participated in the movement including ones
who led the charge.
The
year 2018 is an important milestone, as it marks 50 years since Martin
Luther King Jr.’s assassination on the balcony of Memphis’ Lorraine Motel;
this path will help to mark a time that defined an essential part of American
history.
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“Launching
at this time is especially fitting coming in conjunction with MLK50 commemorating
the legacy of Dr. Martin Luther King Jr. Tennessee is proud to be a part
of a vital initiative and we look forward to welcoming guests from all
over the world to learn more about the people and places of this time,”
Triplett offered.
This
venture has attracted U.S. and international press, with articles featured
in The New York Times, Travel + Leisure and The Independent
(U.K.).
Rough
Guide has named it the second trek out of 18 that should be on one’s
radar in 2018.
For
more information visit: CivilRightsTrail.com
Map
of sites: CivilRightsTrail.com/discover-the-trail
To
watch a video of the Trail, visit: vimeo.com/civilrightstrail
About
Travel South USA
Travel
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965. The long-standing regional collaboration of the state tourism
offices of Alabama,
Arkansas,
Georgia,
Kentucky,
Louisiana,
Mississippi,
Missouri,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development. Tourism ranks throughout the region as one of the
top three industries, behind manufacturing and agriculture, and is responsible
for $133 billion in spending by visitors, generating 1.4 million direct
jobs, $30 billion in worker paychecks, and almost $16 billion in state
and local taxes. Visit TravelSouthUSA.com
for consumer information and travel industry information, TravelSouthUSA.org.
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Contact:
Angelica
De Stefano / Coordinator,
Event
Marketing & Communication
Travel
South USA
404-231-1790
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Travel
South USA
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