Back To News/PR Index | | New ADARA Magellan Platform Delivers Customer Intelligence to Reach $318 Billion* Global Travel Market | Empowers Marketers to Make Better Advertising Decisions with Powerful Tools and Rich Data through a Self-Service Interface | “Based on our deep technical expertise in travel and data, as well as our strong relationships with more than 80 travel partners, we’re able to help our clients design and implement targeted media campaigns that reach customers across the travel industry,” stated Layton Han, CEO, ADARA. “Through ADARA’s Magellan platform, we support brands with the knowledge they need to improve their decision making, personalize their marketing and reach customers across multiple channels.” The platform’s self-service functionality allows hotel marketing managers to create a simple advertising campaign in less than five minutes, from audience targeting to creative design and deployment. With mobile booking representing more than 25 percent of the travel market, ADARA’s Magellan platform enables more effective decisions on the best way to reach customers regardless of device. Based on where travelers are in their buying cycle, the platform aids marketers in understanding how to effectively leverage their ad spend in one channel to drive bookings in another. “Our clients have asked us for a platform that allows them to connect with their customers using targeted messages derived from unique audience buying information across consumer touch points,” said Melissa Stein, vice president of product, ADARA. “ADARA’s Magellan platform supports better decision making through its ability to apply pertinent data against campaign converters to help marketers act upon this information through real-time performance reporting and analytics.” Offering the ability to help marketers make intelligent, informed decisions about how to reach customers with the right messages at the right time across any device, ADARA’s Magellan platform transforms loyalty, search and booking data into a powerful advertising solution. For more information, please visit ADARA.com. About
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*PhoCusWright, U.S. Online Travel Overview Thirteenth Edition, Nov. 2013 Media
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