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ALCATEL
ONETOUCH Joins Forces with The Color Run™ In
2015;
Powering
Runners to Shine During the Happiest 5K on the Planet
|
As the Presenting
Sponsor for the 2015 Shine Tour, ALCATEL ONETOUCH Is
Bringing New
Technology Integration to Events Throughout North America
|
Las
Vegas, NV – January 2015 / Newsmaker Alert / ALCATEL
ONETOUCH announces an exciting new partnership as the presenting sponsor
of The Color Run in North America
for 2015. The partnership will help bring “The Happiest 5k on the Planet”
to more than 1 million participants in over 120 cities in the U.S. and
Canada. As part of this exclusive partnership, ALCATEL ONETOUCH is powering
a new layer of experience during The Color Run 2015 Shine Tour™ including
the integration of ALCATEL ONETOUCH technology. In select markets, RFID
connected bracelets enhance the runner’s experience by making it quick
and easy for them to share their favorite event photos via social channels.
“Partnering
with The Color Run and their 2015 Shine Tour is an exciting first for ALCATEL
ONETOUCH in North America as we continue to build our brand and look for
engaging opportunities to interact with our customers,” said Steve Cistulli,
Senior Vice President of North America for ALCATEL ONETOUCH. “Like our
brand, The Color Run has been built from the ground up, creating an easily
approachable, down-to-earth experience. Together, we’re ensuring that we
bring empowering technology to The Color Run events throughout North America,
allowing runners to capture and share their favorite moments from the run.”
In
its fourth year, The Color Run is one of the largest event series in history.
It is the originator and innovator of the paint race genre and is continually
creating a unique experience for runners. In 2014, The Color Run hosted
events in more than 50+ countries and 240 cities worldwide while celebrating
healthiness, happiness, and individuality.
The
all-new Shine Tour enhances the experience that Color Runners already love
with an all new Sparkle Zone™ on course, brand new participant kit and
unique opportunities for colorful photographs throughout the course. At
the Finish Festival, participants can enjoy music, dancing and massive
color throws with accents of new confetti cannons, shimmery clouds of color,
glitter, and more.
“We
call The Color Run the ‘happiest 5k on the planet’ because our events bring
together friends and family in a unique, healthy, and fun environment,”
said Travis Snyder, founder of The Color Run. “It’s because of this that
we chose to partner with ALCATEL ONETOUCH for our 2015 Shine Tour in North
America. Their mission to be inclusive by bringing smart technology to
a mass market aligned perfectly with our goal of bringing healthy fun to
everyone.”
The
Color Run caters to anyone – first time runners to professional athletes.
Close to 50 percent of Color Runners are first-time 5k runners and participate
as a celebration and capstone of their healthy living accomplishments.
For
more information on The Color Run events in 2015 powered by ALCATEL ONETOUCH,
please visit www.thecolorrun.com.
For more information on ALCATEL ONETOUCH, please visit www.alcatelonetouch.us.
About
ALCATEL ONETOUCH
ALCATEL
ONETOUCH is simple, unexpected, down to earth, irreverent and colorful.
We believe that what makes technology smart is what you can do with it
rather than what it can do.
ALCATEL
ONETOUCH is a brand within TCL Communication, an international multicultural
company which designs, develops, and markets globally a growing range of
mobile and Internet devices. TCL Communication is a public company listed
on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation,
one of the largest consumer electronics companies in the world.
ALCATEL
ONETOUCH is a SMART MOVE.
For
more information, please visit www.alcatelonetouch.us.
About
The Color Run™
The
Color Run is the largest event series in the United States and the first
of its kind. Travis Snyder founded the 5k paint race event series in 2012,
creating a new genre of running event. The Color Run celebrates healthiness,
happiness and individuality, bringing the community together to create
a five-kilometer canvas of colorful fun. To learn more about The Color
Run, visit www.thecolorrun.com
or watch this video.
Media
Contacts:
Jason
Gerdon
ALCATEL
ONETOUCH
Phone:
949-245-9913
Jamie
Miller
The
Color Run
Phone:
855-662-6567 |
