A Bright Outlook,
by Timothy Schneider,
Publisher, Association News
Angeles, CA – March 2017 / Newsmaker Alert / A
recent report released by association management firm SmithBucklin reveals
several promising trends that should have a positive impact on associations.
According to SmithBucklin, a majority of associations reported steady or
increasing levels of membership, programs and services in the past year.
What’s more, millennials—the largest generation in the U.S. workforce—overwhelmingly
indicate a strong belief that membership in professional organizations
provides opportunities for them. This is a hopeful sign indeed for associations
and association executives. (For suggestions on integrating millennials
into volunteer leadership roles at your association, please see this month’s
“Association Doctor” column, which
begins on page 14.)
statistic worth noting in the report is that 93 percent of the association
members surveyed said that meetings and conferences are an important benefit
of belonging to an association. SmithBucklin’s key findings and insights
on that topic that will be of interest to association executives and meetings
is king. Success comes from providing audiences with content they can
use to be better at what they do. Astute associations will look closely
at their members’ wants and needs and then tailor, create and deliver content
that directly addresses those wants and needs. Surveying attendees before
and after your events can help you curate programming that gives your members
exactly what they need.
marks for unconventional education. Traditional education methods are
now evolving in unconventional ways. Providing unexpected and innovative
educational offerings can add value to events, increase attendee interest
and offer an element of surprise.
all about the experience. Engage your audience with experiences that
can’t be found anywhere else. Additionally, immersive experiences can help
extend the reach of your events because they make for the type of content
that can be shared via social media, especially highly visual platforms
such as Facebook and Instagram.
the organizers of Meetings Quest—the
nation’s longest-running series of educational and networking events for
association and corporate meeting planners—it is our goal to provide valuable
content and memorable experiences for our attendees. At the next Meetings
Quest, which will be held March 14 –15 in Atlantic
City, our programming will address several hot-button issues for meeting
planners, including maximizing every aspect of your attendees’ experience.
One of our educational sessions will feature a fast-paced series of entertaining
and informative briefings during which four industry experts with diverse
backgrounds will provide insights on how to improve your events. We will
also provide a session on crisis management and event security, which is
a topic of utmost importance.
addition to the educational programming, Meetings Quest in Atlantic City
will include an epic Opening Celebration, a motivational keynote address
and a productive appointment-based trade show. For additional information,
see page 17 for the destination guide and the event schedule for Meetings
Quest in Atlantic City, call 877-577-3700 or visit MeetingsQuest.com.
Schneider is the publisher of Association
News and SportsTravel
magazines, which serve group travel planners responsible for generating
156 million hotel room nights annually. Schneider
Publishing also organizes Meetings
Quest, America's longest-running series of trade shows for meeting
planners, and the TEAMS Conference
& Expo, the world’s largest gathering of sports-event organizers.
TEAMS ’17 will be held October 30–November 2, 2017, in Orlando, Florida.
For further information on advertising or sponsorship opportunities, please
call toll-free 877-577-3700 or 310-577-3700 if calling from outside the
current issue of Association
News can be viewed in digital format online by clicking
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