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Destination Marketing:
A New Vision for a Changing World,
by Timothy Schneider,
Publisher, Association News
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 Los
Angeles, CA – July 2017 / Newsmaker Alert / As meeting and event planners—and
the destinations that host their functions—are no doubt quite aware, the
world continues to change at a rapid pace. In the meetings and events industry
alone, changes include an increasingly volatile political landscape that
can affect the ease of travel to and from events or a destination’s ability
to gather the funds necessary to market their offerings; a dizzying array
of new technologies that help destinations market those offerings to meeting
and event planners; and a rise of the number of women in leadership roles
at destination marketing organizations.
Destination
Marketing Association International, the association that represents destination
marketing organizations, is in the midst of its own dramatic transition,
including a rebranding effort that will change the name of the organization
to Destinations International in July. The move came after months of research
and a renewed focus by the organization on serving members and included
a new business plan that charts where the organization wants to put its
emphasis in the year to come. Areas of focus include an increased effort
on stronger advocacy for DMOs; more research on strategic planning and
ROI; the need for education, standards and best practices; and the need
for peer-to-peer networking.
This
special
supplement, produced in conjunction with DMAI, aims to outline a new
vision for the future of our industry. It is our hope that the information
found in the following pages will provide DMOs, meeting planners and event
organizers with the insights and resources they need to successfully navigate
through an ever-changing world.
Timothy
Schneider is the publisher of Association
News and SportsTravel
magazines, which serve group travel planners responsible for generating
156 million hotel room nights annually. Schneider
Publishing also organizes Meetings
Quest, America's longest-running series of trade shows for meeting
planners, and the TEAMS Conference
& Expo, the world’s largest gathering of sports-event organizers.
TEAMS ’17 will be held October 30–November 2, 2017, in Orlando, Florida.
For further information on advertising or sponsorship opportunities, please
call toll-free 877-577-3700 or 310-577-3700 if calling from outside the
United States.
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Media
Contact:
Timothy
Schneider
310-577-3700
Schneider
Publishing Company, Inc. |
