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Association News
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Serving Our Markets, by Timothy Schneider, Publisher, Association News
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Los Angeles, CA – August 2015 / Newsmaker Alert / This month, I am pleased to make two exciting announcements. First, Schneider Publishing has partnered with Longwoods International, one of the most highly respected market research consultancies in the world. As a result of this partnership, Longwoods International will serve as an authoritative source for data related to the markets we serve, including the travel spending that results from association meetings. Data points—including total room nights generated, total spending and other key measures—will be drawn from Longwoods’ various studies, including the Travel USA Survey.
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Association NewsThe Travel USA Survey has been conducted quarterly since 1990 and is considered the largest ongoing study of the nation’s business and leisure travel. The study includes information such as a demographic profile of who is traveling to a destination, whom they traveled with, how much they spent, the tools used to book their trip and other valuable data points that can be used to develop brand strategies and evaluate and optimize marketing programs. Schneider Publishing will also provide a platform for the publication of new travel-related research created by Longwoods International.

As a result of our partnership, readers of Association News will be able to receive an exclusive look at the material before it is released to any other media outlets. For example, we’re currently previewing the findings of an upcoming white paper that Longwoods is creating on the economic development value of tourism advertising.

Authored by Longwoods International’s Founder and CEO Bill Siegel and Chairman George Zimmermann, the white paper will consider findings based on a survey of 18,000 consumers across 10 different destination-marketing campaigns. In every case, tourism advertising by a destination and the resulting subsequent visitation significantly improved the image of that destination not just as a place to visit, but also for a wide range of other economic development objectives.

Zimmermann knows of what he speaks, having led the efforts of Travel Michigan during the time that the successful Pure Michigan brand was established. During his time in the travel industry, Zimmermann has also served on the U.S. Department of Commerce Travel and Tourism Advisory Board as well as on the boards of the U.S. Travel Association and the National Council of State Tourism Directors. As part of our partnership, Zimmermann will also author a “Destination Marketing” blog on AssociatonNews.com. His current post includes a link to the study mentioned above.

In addition to our new partnership with Longwoods International, I am also happy to announce that Schneider Publishing has expanded its sales and marketing team. The moves include several promotions for current employees and redefined sales territories intended to provide better customer service and a deeper market penetration for all of our company’s brands. For more details, see the story on page 15.

Both of these recent developments will allow us to provide greater value to our company’s clients and, by so doing, an even better information resource for the association executives and meeting planners who read Association News.

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Timothy SchneiderTimothy Schneider is the publisher of Association News and SportsTravel magazines, which serve group travel planners responsible for generating 106 million hotel room nights annually. Schneider Publishing also organizes Meetings Quest, America's longest-running series of trade shows for meeting planners, and the TEAMS Conference & Expo, the world’s largest gathering of sports-event organizers. TEAMS '15 is being held in Las Vegas, November 9–12, 2015. TEAMS ’16 will be held September 26–29, 2016, in Atlantic City. For further information on advertising or sponsorship opportunities, please call toll-free 877-577-3700 or 310-577-3700 if calling from outside the United States.

The current issue of Association News can be viewed in digital format online by clicking here.
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Media Contact:
Timothy Schneider
310-577-3700
Schneider Publishing Company, Inc.
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