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Boutique
& Lifestyle Lodging Association (BLLA) Brings Together Independent
Hotel
Leaders/Innovators for Annual Leadership Symposium in Los Angeles
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Symposium
to feature sought-after guest speakers, lifestyle boutique
executives
and industry experts for three-day event, October 21-23
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Los
Angeles, CA – September 2015 / Newsmaker Alert / Over 300 boutique
hotel leaders, travel advisors, media and industry professionals will gather
at the Fairmont Miramar Hotel, Santa Monica, for the annual
BLLA
Leadership Symposium. BLLA is the
leading Boutique & Lifestyle Association aimed at connecting independent,
upscale hoteliers with fellow industry innovators, discerning travelers
and hospitality professionals.
Over
the course of three days, more than 70 featured speakers will provide industry
insights and highlight upcoming opportunities within the boutique hotel
space. Nine presenters, including CBS News Travel Editor Peter
Greenberg; Enchantment Group
President Mark Grenoble; Commune
Hotels + Resorts Executive Vice President of Development Todd Wynn-Parry;
and Gettys Group Vice President Ron
Swidler, will lead 12 stimulating and thought-provoking panel discussions
and keynotes to address vital topics of tomorrow’s boutique and lifestyle
segment.
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Hoteliers
come to BLLA’s conference for the content while the main attraction for
suppliers is to be directly connected with decision-makers. The dialogs
and presentations including such contentious and provocative topics such
as the OTA debate (with last week’s Expedia/Orbitz merger) and the discussion
on Airbnb and the Minimum Wage Act with Los Angeles Councilman Mike Bonin
joining the discussion.
“We
created BLLA to bring boutique hotel champions and industry executives
together, and we’ve done just that,” commented BLLA
Founder and CEO Frances Kiradjian. “Our conferences continue to attract
and connect the best in the business and deliver what’s new in the market
as well as the hottest industry trends.”
Attendees
will have a chance to participate in two extreme networking sessions aimed
to broker quality relationships within the luxury lifestyle and boutique
sector. Also accompanying the event will be two curated workshops, a Gala
Awards Dinner and reception. The event is supported by several media partners
and sponsors including Microsoft|–|Global
Hospitality Group, Lodging Magazine, Boutique Design, Hotel
News Now and Hotel Business Magazine.
About
the Boutique & Lifestyle Lodging Association (BLLA)
The
Boutique & Lifestyle Lodging Association (BLLA)
is the first and only alliance association dedicated to uniting the world’s
independent boutique and lifestyle hotels and small brands. BLLA was created
to be the unifying voice of this distinctive subset within the hospitality
industry. With now over 750 members, BLLA’s goal is to unite the world’s
collection of boutique & lifestyle properties and the suppliers that
sustain them. BLLA offers their members the opportunity to successfully
compete on a level playing field with major hotel companies. The association
educates members in order to market themselves to meet the ever-increasing
demand from discerning boutique-seeking clients. For more information,
or to become a member visit www.BLLA.org.
BLLA’s
other conferences include:
January
27-28, 2016 – Travel Industry Executive Women’s Network, Los Angeles.
June
8, 2016 – Boutique Hotel Investment Conference, New York.
Contact:
Frances
Kiradjian
Boutique
& Lifestyle Lodging Association
818-883-4363
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