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BeMyDD
Partners with Jack Daniel’s and Total Wine & More
to
Give Away Free Designated Drivers for the Holidays
|
Holiday program
features a free designated driver for-a-year sweepstakes
and a $20
promotion to encourage participants not to drink and drive
|
Los
Angeles, CA – November 2015 / Newsmaker Alert / BeMyDD (Be
My Designated Driver), the nation’s largest designated driver service,
announces a partnership with Jack Daniel’s Tennessee Honey and Total Wine
& More in a program designed to encourage responsible drinking and
sober driving throughout the holiday season.
The
holiday campaign features a sweepstakes to win a free designated driver
for a year, or one of many gift cards for free rides. All participants
receive $20 off their first ride by entering at BeMyDD.com/TotalWine.
Participants are also encouraged to sign a pledge to not drive buzzed on
the Ad Council’s website: buzzeddriving.adcouncil.org/#take_the_pledge.
The
winter holiday season, which sees an increase in travel, and more social
events with family and friends, is one of the deadliest times of the year
to be on the road. In fact, according to 2013 data from the National Highway
Traffic Safety Administration, there were 1,180 people killed in crashes
during this period and nearly a third (30%) of those were alcohol-related.
“Jack
Daniel’s has always encouraged people to drink responsibly,” says Taylor
Amerman, North America Region Responsibility Manager at Jack Daniel’s parent
corporation Brown-Forman. “We’re proud to be a partner of this campaign
and to help everyone make the most of their holiday season.”
“At
Total Wine & More we are acutely aware of the products that we sell
and the potential dangers that arise from their misuse and abuse. As a
responsible retailer we strongly encourage our customers to use beverage
alcohol wisely. We are pleased to partner with BeMyDD and The Ad Council
this holiday season to promote responsible consumption and the use of a
designated driver,” added Matt Indre, Senior Manager, Public Affairs &
Corporate Social Responsibility at Total Wine & More.
The
holiday campaign will be promoted through email, social media, and Total
Wine & More’s brick & mortar locations.
Winners
of the sweepstakes will receive a designated driver through BeMyDD, an
alternative transportation service where professional drivers drive you
wherever you need to go in your own vehicle. For $14-$19.50 per hour, depending
on location, customers can enjoy all the benefits of a professional chauffeur
in the comfort of their own cars. Drivers are fully-screened and must have
at least ten years of driving experience. Used by BeMyDD customers for
occasions ranging from a date night out to a winery tour or bar crawl,
BeMyDD also offers car pickup service ($25 pickup fee + mileage) and event
services for weddings or other gatherings ($45-$53 per hour).
“We
created BeMyDD to give people a better substitute to driving buzzed, forcing
a friend to act as a designated driver or leaving your car behind to take
an expensive taxi,” says Arthur Simanovsky, BeMyDD CEO and President. “We’re
excited to support this campaign and give people the drivers-on-demand
they need during a busy and potentially dangerous time of year.”
The
sweepstakes can be entered at BeMyDD.com/TotalWine
from November 30th to January 1st. Fifteen people will receive a free designated
driver for three hours, while one winner will receive the grand prize of
a designated driver for a year (up to 24 rides).
BeMyDD’s
designated driver app is available for both iOS (7.0 and later) and Android
(4.0.3 and later) and can be downloaded through the App Store, Google Play,
or BeMyDD’s website at BeMyDD.com/mobile-apps.
About
BeMyDD
Founded
in 2010, BeMyDD (Be My Designated Driver) is the nation’s largest designated
driver service, currently operating in 76 markets in 31 states. This convenient,
safe, reliable and affordable alternative transportation service provides
a chauffeur at a discounted rate by driving the customer’s automobile.
Professional, experienced drivers are fully background-screened, interviewed
and insured by ByMyDD and wear formal business attire. The company has
national partnerships with leading liquor and wine companies to promote
social responsibility, including Total Wine & More and Brown-Forman.
To schedule a professional driver, go to BeMyDD.com,
call +1 (877) U-BeMyDD (823-6933), or download the mobile app. To learn
more, visit www.BeMyDD.com and follow
us on Facebook; LinkedIn;
YouTube
and Twitter.
About
Jack Daniel’s
Officially
registered by the U.S. Government in 1866 and based in Lynchburg, Tenn.,
the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered
distillery in the United States and is on the National Register of Historic
Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old
No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s
Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s
Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country
Cocktails.
About
Total Wine & More
Total
Wine & More is America’s largest independently owned retailer of fine
wine, beer and spirits. Founded by brothers David and Robert Trone when
they opened their first store in 1991 -- 1,500 sq. ft. in Claymont, Delaware
- by year’s end Total Wine & More will have 130 superstores in 18 states
and revenues of $2.1 billion. The company’s vast selection of products,
combined with low everyday prices and expertly trained wine associates,
offers a unique shopping experience to the customer. Total Wine & More
has the unprecedented distinction of being a four-time national retailer
of the year, most recently being named Wine Enthusiast’s 2004 Retailer
of the Year. Total Wine & More is committed to being the premier wine
retailer and price leader in every community that it serves. More information
and store locations are available at www.totalwine.com.
Media
Contact:
BeMyDD
Alexa
Milkovich
V.P.
of Marketing
440-521-1629 |