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The
Best Western River North Hotel Sees 300% Increase
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in
Revenue with New Progressive Web App
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A Case
Study on Delivering the
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Best Mobile
User Experience on the Web
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Denver, CO – February
2018 / Newsmaker Alert / Brewer
Digital Marketing, announces the launch of Best Western River North’s
new website, which leverages cutting-edge Progressive Web App (PWA) technology
resulting in a 300% increase in revenue and a 500% increase in room nights
vs the old website.
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Best
Western River North is a modern, urban hotel set in the River North
neighborhood of Chicago. It offers warm hospitality and extraordinary experiences
for both leisure and business travelers alike. Although the hotel’s former
website was was performing relatively well, General Manager Heidi Bitar,
knew there was room for improvement. To attract the attention of guests
searching for accommodations, the site needed to be updated with the latest
web and search innovations. Heidi chose Brewer Digital Marketing to create
new site using a new technology known as a Progressive
Web App (PWA) to help deliver reliable, fast and engaging content to
drive hotel bookings.
Progressive
Web Applications benefit consumers in the following ways:
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Easily
scannable – built to grab potential guest’s attention to make a booking
or call the hotel
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Fast!
– sites load quickly ensuring guests stay on the site as move from
page to page
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Richer
mobile experience – feels like a mobile app with app-style interactions
but without the storage requirements or manual update issues
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Progressive
and responsive – accessible by every user on every device regardless
of browser
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Connectivity
independent – works offline and performs well on slow connections
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Engaging
– features such as ‘push notifications’ to boost user engagement
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Improved
Conversions – guests stay on the site longer and consume more content
leading to more bookings
“Today’s
consumers are impatient. They want to get the content they need – fast.”
says Brad Brewer, CEO at Brewer Digital Marketing. “Our team understood
the influence Progressive Web Apps could have, especially within the hospitality
industry. And we’re ecstatic to see the immediate impact of implementing
this technology had for Best Western River North. And our software is built
directly on Google’s platform, incorporating the Structured Data now recommended
in Google’s updated SEO
Guide, resulting more exposure from all types of search.”
“As
consumers respond to dynamic websites and the search engines now reward
structured data, we knew it was time to change from our current provider”,
said Heidi Bitar, General Manager of Best Western River North. “Brewer
Digital Marketing packs so much into their product from Schema.org markup,
to great design, we decided to test out their new Progressive Web App system,
and the proof is in the numbers,” she concludes.
Best
Western River North Hotel collaborated with Brewer Digital Marketing to
build its website on its Hotel
Marketing Web Platform, which leverages Progressive Web App technology
for hotels.
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The
result - 300% increase in revenue and a 500% increase in room nights vs
the old website.
About
Brewer Digital Marketing
Brewer
Digital Marketing offers a robust suite of marketing services that help
hotels dramatically increase visibility in search to drive awareness and
direct bookings. We specialize in cutting-edge web development and structured
markup optimization. Serving more than 1,000,000 hotels worldwide, our
software provides the most complete structured markup for hospitality companies
on the web. Visit their website to learn how to generate rich results for
your property or brand: www.BrewerDigitalMarketing.com.
Sources:
1.
Google,
Progressive Web Apps
2.
Google,
Mobile-friendly sites turn visitors into customers
LinkedIn
| Facebook |
Twitter
Contact:
Brewer
Digital Marketing
Phone:
303-406-1053
Email:
pr@brewerdigitalmarketing.com |