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C.A.R.E. (Cooperative Association of Resort Exchangers)
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I.C.S. Management Hosts C.A.R.E. Winter Board Meeting
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Harrisonburg, VA – February 2015 / Newsmaker Alert / The C.A.R.E. Board of Directors 2015 Winter Board Meeting was recently held from January 22-25, 2015 just outside of Houston, Texas in Montgomery at First Fairway at Walden. Longtime C.A.R.E. Member and property management firm I.C.S. Management graciously hosted the board by providing accommodations, meeting space and meals throughout the weekend event. I.C.S.’s hospitality allowed for board members and C.A.R.E. to maximize their time together without creating additional financial exposure for C.A.R.E. or its volunteer board member companies.

The Strategic Planning Committee, chaired by C.A.R.E. President Alain Carr, met on Friday where they evaluated many factors that could affect the vacation / hospitality industry as a whole but more vitally, the organization they volunteer for…the future of C.A.R.E. Areas of discussion and review included Global Economic Factors, Social Trends, Industry Issues and Competition and probably most importantly the Strengths, Weaknesses, Opportunities and Threats that are likely to affect C.A.R.E. After an all-day session reviewing these topics and more, the committee put together an Action Plan for the Board of Directors to use as a guideline to assist them in their efforts of strengthening and growing the C.A.R.E. organization in 2015. After the meeting, strategic planning committee members have continued to work on the plan and the official 2015 C.A.R.E. Strategic Plan and Executive Summary should be available for review on the C.A.R.E website by the end of March 2015.

The following day the C.A.R.E. Board of Directors, in a second all-day meeting, turned their focus to the ongoing activities and progress of the C.A.R.E. organization, conferences and committee functions for the 2015 calendar year. Nominations were discussed for the Richard Gallardo, Pinnacle and Rookie of the Year awards and results will be announced at the organizations next conference in Annapolis, Maryland May 2-5, 2015. Board members reviewed financial and budgetary reporting from C.A.R.E. Treasurer Vikki Lessard and Sponsorship Tri-Chair Linda Mayhugh reported that the committee had already secured more than $35,000 in sponsorship dollars for the Annapolis conference. Membership Committee Chairs Linda Mayhugh and Jim Kwock advised the board that the 2015 membership renewals were well underway with 142 C.A.R.E members on the roster as of the meeting. Plans were made for C.A.R.E. to be represented at all of the major industry events for the year including GNEX and ARDA. The board also solidified and approved many plans for their anniversary spring conference in Annapolis, where they will celebrate “30 Years Strong – Anchored in Integrity”. Marketing/Revenue Generation Committee Chairs Dave Dawson and Spence Witten advised that Renee Wagner of Grand Pacific Resorts was randomly selected from participants of the Fall 2014 Super Raffle to select a charity that C.A.R.E. will donate 5% of its raffle proceeds to. Renee selected, and the board approved, Send Me on Vacation as her charity of choice.

The board meetings were closed with a celebratory toast to two productive days of meetings at an amazing dinner at Walden Yacht Club in Montgomery. On behalf of C.A.R.E., thank you to I.C.S. Management and Staff for hosting the C.A.R.E Winter Board Meeting. C.A.R.E. Board Members in attendance were President Alain Carr, Secretary Debora Sansom, Treasurer Vikki Lessard and Vice Presidents Jim Wehrle, Linda Mayhugh, Dave Dawson, Jeff Ingram, Jim Kwock and Spence Witten.

About I.C.S. Management
I.C.S. (www.icsmanagement.com) is a property management corporation which specializes in management of timeshare resort properties. With their corporate offices headquartered in Houston, Texas, Thomas Gray has owned and operated the organization since 1991. I.C.S. has an on-site office at each of the properties it manages in South Padre Island, Lake Conroe and Galveston Texas as well as Branson Missouri. I.C.S. prides itself on friendly and conscientious service with friendly team members that allow them to deliver the personal services that make for a great timeshare property where guests want to return and employees want to remain.

Contact:
Debora Sansom
877-861-9824, ext. 123
I.C.S. Management

About C.A.R.E. (Cooperative Association of Resort Exchangers)
C.A.R.E. (www.care-online.org), established in 1985, is the vacation industry’s premier trade association. Its member companies, comprised of Resort Developers, Management and Exchange companies, HOA’s, Travel Clubs and Wholesalers, provide each other with opportunities for vacation fulfillment, exchanges and revenue enhancement through increased inventory utilization and yield management. C.A.R.E. members are required to comply with a strict Code of Standards and Ethics and benefit from outstanding professional and personal development opportunities at their semi-annual conferences.
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Contact:
Bonnie Kosco
C.A.R.E. Administrator
800-636-5646 / 540-434-4280

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Placement Dates: 02/19/15 – 04/19/15
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