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CCRA
Announces Strategic Partnership
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with
Rich Media Exchange
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Providing
Digital Media Access to Members
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Fort
Worth, TX & Centennial, CO – January 2018 / Newsmaker Alert / CCRA
Travel Commerce Network (CCRA) and Rich
Media Exchange announced their joint partnership, designed to provide
digital media resources and services to CCRA’s membership network, including
their top network of TRUESites users.
The
agreement centers around RME’s unique digital asset management (DAM), capability
that enables CCRA to host their own internal media portal, called the Agent
Media Portal. The Agent Media Portal, (hosted at agentmedia.ccra.com),
will provide CCRA’s extensive membership of preferred travel agency partners
and industry suppliers a library of rich digital media, including professional
quality videos, imagery, as well as tour guides, and training materials.
Additionally, suppliers will be have access to asset management, marketing
and most importantly added distribution networks, allowing them to extend
their brand message and maximize their overall digital media investment
via the CCRA portal.
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CCRA’s
TRUESites users will be a key beneficiary of the new technology as
their websites will seamlessly integrate with this digital content, immediately
providing agents with a more robust and content rich interface for their
customers. “This is definitely a win-win for our preferred partners, whether
you’re an agent or a supplier,” said Maggie Fischer, Chief Marketing Officer
for CCRA. “Video has become a strategic (and required) element in travel
marketing, and we are excited to make this important marketing resource
available to our membership and especially to our TRUESites users.”
As
an added benefit, RME will build individual media portals for CCRA’s respective
chapter networks, providing greater flexibility for regional marketing
and promotional efforts. “We highly value our partnership with CCRA and
are happy to extend this technology solution and marketing tool to their
local chapter network throughout the world,” said Kulin Strimbu, President
and CEO of Rich Media Exchange. “It’s a smart solution that has incremental
impact when used at a targeted and segmented level like CCRA is planning
to do.”
CCRA
is a diverse family of brands designed to facilitate commerce between travel
professionals and industry suppliers. They provide innovative marketing
programs, booking tools, call center solutions, education and training,
association and even accreditation through the TRUE code.
The
CCRA Agent Media Portal, (powered by Rich Media Exchange), is just another
internal benefit made available to CCRA’s preferred network of travel agents
who will enjoy complimentary access to the library. Designed to easily
upload, host, store and organize a vast array of digital assets, including
video, the portal boasts easy sharing capabilities, including convenient
playlist-building features and strategic SEO retention via personalized
coding and identification at the hosting level.
About
CCRA
Based
in Ft. Worth, Texas, CCRA Travel Commerce
Network is a global hub for travel technology, marketing, accreditation
and education. For over forty years, CCRA has connected travel professionals
and suppliers with the products and services they need to drive revenue,
relationships and brand recognition in the travel marketplace. From the
TRUE accreditation and coding system to hotels, air, call center services
and more, CCRA is truly where the travel industry connects. For more information,
visit www.CCRA.com.
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About
Rich Media Exchange
Rich
Media Exchange is a B2b digital content management and marketing company,
specializing in video management, production, delivery and distribution.
With over 2,500 videos and 600,000 images, RME owns the largest library
of travel content available in the marketplace. Dedicated to simplifying
the use of rich media for travel marketing, RME distributes to more than
1800 media outlets, over 5,000 travel agents and thousands of travel bloggers
and influencers. Rich Media Exchange provides the visual content and platform
for Tripwriters.com, a resource and networking tool designed specifically
for travel bloggers and supported by global partner, Travel Massive. RME
currently operates in the United States, with recent expansion to the UK
and Western Europe. Learn more at www.RichMediaExchange.com.
Media
Contacts:
Jamie
Howe
CCRA
682-233-1926
Kelly
Happ
Rich
Media Exchange
303-704-8131
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