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Texas
Chicken Continues Middle East Expansion
with
First Restaurant Opening in Oman
|
Atlanta,
GA – March 2017 / Newsmaker Alert / Texas Chicken®
made history this month when it announced the opening of a new restaurant
in Oman – the first ever in that country. The restaurant, which started
welcoming guests on March 15, reflects continued progress on the brand’s
goal to become the premier fried-chicken franchise in the Middle East.
The newest Texas Chicken restaurant is the first one opened under
an agreement with multinational enterprise, The Olayan Group, to open five
restaurants in Oman. Currently, The Olayan Group operates more than 40
Texas
Chicken restaurants in the UAE and in the Western region of Saudi Arabia.
“We are proud to be able
to bring our 65-year history as a leading quick service brand into new
areas of the Middle East,” said Tony Moralejo, Executive Vice President,
International Business and Global Development for Texas Chicken.
“The QSR concept has been around for nearly 40 years in this region, and
the heritage and reputation of Texas Chicken allows it to really
stand apart through the quality, wholesome, delicious foods we offer. We
expect strong market response to continue as we keep expanding throughout
Oman.”
The five restaurants set
to open in Oman are just a portion of 63 new Texas Chicken restaurants
planned over the next several years in the Kingdom of Saudi Arabia, The
United Arab Emirates, Qatar, Egypt and Oman.
“Development Agreements,
such as the one we have with The Olayan Group, are essential to helping
us achieve our ambitious international expansion goals,” Moralejo continued.
“The Olayan Group has proven to be a key strategic developer and operator
in the successful execution of our mission of bringing quality food and
beverages, as well as an exceptional experience, to customers across the
globe.”
About Texas Chicken®
/
Church’s Chicken®
Founded in San Antonio,
TX in 1952 by George W. Church, Church’s Chicken, along with its
sister brand Texas Chicken outside of the Americas, is one of the
largest quick service chicken restaurant chains in the world. The brands
specialize in Original and Spicy Chicken freshly prepared throughout the
day in small batches that are hand-battered and double-breaded, Tender
Strips®, sandwiches, honey-butter biscuits made from scratch and
freshly baked, and classic, home-style sides all for a great value. Church’s
Chicken and Texas Chicken have more than 1,600 locations in
27 countries and global markets and system-wide sales of more than $1 billion.
For more information, visit
www.Churchs.com.
Follow Church’s® on Facebook at www.Facebook.com/churchschicken
and Twitter at www.Twitter.com/churchschicken.
Media Contact:
Daniella
Delgado
866-252-1750, x129
Ink Link Marketing
for Church’s Chicken |