Back To News/PR Index | | Church’s® Introduces Smokehouse Half Chicken® | New “Naked” Menu Option Removes Breading and Batter for Juicy Smokehouse Taste || “When a fried chicken brand
like Church’s® says they’re going to offer an unbattered and
unbreaded option, it’s a big deal,” said Jennifer Chasteen, Senior Director
of Brand & Product Strategy at Church’s Chicken. “Delivering
a simplified preparation method on a half chicken is something we’re able
to do because of our long-standing tradition of quality and innovation.
Guests tell us that our chicken tastes great with or without its crunchy
hand-battered exterior.”
“Naked” Smokehouse Half Chicken will be available at participating Church’s restaurants beginning June 27th and continuing through July 31st, while supplies last. During that time, guests that visit the Church’s website, social media outlets, and the brand’s mobile loyalty app will be able to enjoy many enticing reminders that Naked chicken is most definitely ‘in’ this summer. A generous half-chicken portion is served with a signature Honey-Butter Biscuit, starting at just $3.99, allowing for a full experience with the savory, smoky flavor profile – juicy white breast meat plus rich, tender dark meat, all with a hint of hickory smoke and delicious spice rub applied directly to the skin. “Smokehouse Half Chicken is certainly a distinct offering for Church’s and within the broader category,” Chasteen added. “You get right to juicy chicken, with an authentic smoky flavor profile. It’s a tasty twist that’s just right for summer.” About Church’s Chicken®
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