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Texas
Chicken Opens First of 70 Restaurants in Thailand
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Atlanta,
GA – December 2015 / Newsmaker Alert / Strengthening its global
presence, Texas Chicken®
has opened the first of 70 planned restaurants in Thailand. The flagship
location is located in Central Plaza Westgate in Nonthaburi, a central
province of Thailand. This past summer, the chicken giant announced an
exclusive, strategic agreement with PTT Public Company Limited (PTT), Thailand’s
National Energy Company, marking the single largest international expansion
in Texas Chicken history. All locations are expected to be operational
by 2023.
“Introducing the Texas Chicken
brand into Thailand is an amazing opportunity,” said Bill Schreiber, Vice
President of Global Business Development at Texas Chicken/Church’s Chicken®.
“We’re excited to continue sharing our quality fried chicken and home-style
side dishes with guests in Thailand, and we are confident that our arrival
will win over fans, hearts and appetites alike.”
While the signature fried
chicken and honey-butter biscuits will be available for purchase in all
Thailand locations, Texas Chicken will round out the menu with rice and
spicier options catering to cultural preferences. In just 2015, Texas Chicken/Church’s
Chicken has opened locations in New Zealand and Bulgaria, expanding its
presence into 25 international markets.
“Large-scale expansions such
as this are key to our international growth strategy,” shared Schreiber.
When considering international franchisees, we look for the ability to
deliver country-wide presence rather quickly. With PTT’s diverse portfolio
and clear success in the restaurant and food space, we know we will be
able to create something phenomenal in this market.”
About Church’s Chicken®
Founded in San Antonio,
TX in 1952 by George W. Church, Church’s Chicken is one of the largest
quick service restaurant chicken chains in the world. Church’s specializes
in Original and Spicy Chicken freshly prepared throughout the day in small
batches that are hand-battered and double-breaded, Tender Strips®,
sandwiches, honey-butter biscuits made from scratch and freshly baked,
and classic, home-style sides all for a great value. Church’s (along
with its sister brand Texas Chicken® outside the Americas) has
more than 1,650 locations in 25 countries and international territories
and system-wide sales of more than $1 billion. For more information, visit
www.churchs.com.
Follow Church’s® on Facebook at www.Facebook.com/churchschicken
and Twitter at www.twitter.com/churchschicken.
Media Contact:
Alexandria
Autry
866-252-1750 ext. 303
Ink Link Marketing
for Church’s Chicken |
