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Clear Channel Airports Signs New Five-Year
Exclusive Deal with Bangor International Airport (BGR)
to Provide Comprehensive Advertising Program
Clear Channel Airports’ Innovative Advertising Solutions Enable National
and Regional Brands to Reach BGR’s Nearly 500,000 Annual Passengers
Cutting Edge Media Program Coincides with
BGR’s Incredible Growth as a Top Regional Airport in the U.S.
is a full service domestic and international airport located in Bangor,
Maine. The airport provides easy access to Maine’s premiere destinations
such as Acadia National Park in Bar Harbor, Moosehead Lake, Katahdin, Baxter
State Park, mid-coast and northern Maine. In 2016, BGR hit a new record
with over 492,000 annual passengers equaling a three percent increase over
2015 traffic. The airport is served by Allegiant, American, Delta and seasonally
United. Year-round routes currently include LaGuardia, Philadelphia, Washington
D.C., Sanford/Orlando and St. Petersburg/Tampa. Additional seasonal service
includes Newark, Chicago and Charlotte. It is also the leading airport
for trans-Atlantic tech stops. BGR is an enterprise-funded entity operated
by the City of Bangor and is supported solely through airport generated
Clear Channel Airports’ new advertising program at BGR presents unique advertising solutions for regional businesses to connect with visitors and grow regional commerce. The new advertising elements include:
BGR also has a strong tie to supporting the military with a group called ‘The Maine Troop Greeter of Bangor: a non-profit group of veterans and men and women supporting armed forces serving overseas by greeting troops who arrive at BGR. Since the beginning of greeting flights in May of 2003, the Maine Troop Greeters have greeted over 7,417 flights with more than 1,499,277 service members and 403 military dogs.
“Bangor International Airport is one of the fastest growing regional airports in the country and we couldn’t be more excited to partner with them to integrate a new, leading-edge advertising network fit for their passenger base,” said Morten Gotterup, President, Clear Channel Airports. “Our new program will enable top regional and national brands to take story-telling to a whole new level for travelers and give them the tools they need to truly impact the passenger-experience while traveling through Bangor.”
Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
Clear Channel Airports