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Clear
Channel Airports Renews Contract with
Des
Moines International Airport (DSM), Providing a
Cutting
Edge Digital Advertising Network
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New Five-Year
Extension Will Help Advertisers Reach 2.5 Million
Annual Passengers
at the Rapidly Growing Airport
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Des
Moines, IA – July 2017 / Newsmaker Alert / Clear
Channel Airports (CCA), a brand division of Clear
Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia
Inc., announces it has signed a new five-year partnership with annual one-year
options with the Des Moines International Airport (DSM) to provide state
of the art advertising solutions. The latest advertising network will allow
brands to reach approximately 2.5 million annual travelers passing through
the increasingly growing airport. The new partnership goes into effect
on August 1, 2017 with the new advertising program launching October 1,
2017.
CCA
has been the incumbent concessionaire for DSM since 2007. The city of Des
Moines is the most populous city in the state of Iowa with DSM growing
and experiencing tremendous development. Metrics such as gross domestic
product growth, population growth and employment growth show Des Moines
as one of the strongest metros in the Midwest. The city is also ranked
as one of the Top 10 Best Places for Business and Careers, according to
Forbes, in 2016.
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For
the new advanced advertising program, CCA will implement state of the art
video walls in addition to the following specific elements:
Digital
enhancements:
-
Three
LED video walls;
-
One 75-inch
LCD;
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One digital
information center with 75-inch LCD; and
-
Commercial
airtime on Authority’s hold room monitors.
Static
enhancements:
-
Lit tension
fabric displays;
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Non-lit
tension fabric displays; and
-
Theming
and design elements.
“Des Moines
is the fastest growing city in the Midwest so it’s a very exciting time
to work with Des Moines International Airport,” said Morten Gotterup, President,
Clear Channel Airports. “Having worked with the airport for 10 years now,
our team has seen first hand the extraordinary growth and development of
the city. We are impressed by DSM’s dedication to providing its customers
with the kinds of innovative, advanced advertising experiences they’ve
come to expect while traveling through the airport. Our new media network
is certain to equip national and local brands with unique and valuable
opportunities to reach the next generation of travelers to Des Moines.”
Des
Moines Airport Authority Executive Director Kevin Foley adds, “Over the
past ten years, our partnership with Clear Channel Airports has experienced
several changes, from the introduction of digital advertising to changes
in display types to the overall increase in passengers traveling through
DSM. For 2017, we knew we wanted to renew and update our advertising program,
and Clear Channel Airports will provide a fresh, new look to the airport
that provides advertisers and travelers alike with a great experience.”
About
Clear Channel Airports
Dedicated
to airport advertising for more than 40 years, Clear Channel Airports is
the premier innovator of contemporary display concepts. The Company, a
division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the
world’s largest outdoor advertising companies, currently operates more
than 280 airport programs across the globe and has a presence in 32 of
the top 50 U.S. markets with major airports. More information can be found
on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.
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us on Facebook at Facebook.com/CCOutdoor
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Media
Contact:
Clear
Channel Airports
Jason
D. King, 212-812-0064 |