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DAE
Selects Brand Tango to Enhance Marketing Efforts
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Phoenix,
AZ – October 2014 / Newsmaker Alert / DAE
(Dial An Exchange), the world’s largest independently owned vacation exchange
company, has announced a recent affiliation with Brand
Tango a Deerfield Beach, Florida-based marketing, technology and design
firm, to complete a redesign of the firm’s marketing strategy.
Founded
in Australia in 1997 on the model of no mandatory membership fees for timeshare
owners and no charges on exchanges until an exchange transaction is confirmed,
DAE began operations in the United States in 2003 and opened its first
North American office in Phoenix in 2007. Unlike other timeshare exchange
companies, DAE’s exchange service offers timeshare owners a transaction-based
approach that requires no membership fees or payments until an exchange
is confirmed.
“Since
the United States is home to more timeshare owners than any other country,
we are currently ramping up our efforts to expand our presence in this
market,” says Fermin Cruz, DAE’s vice president Americas Region. “We have
engaged Brand Tango to help tell U.S. owners about the choices they have
with DAE and to help them become reinvested in their timeshare vacations
by returning joy to the vacation planning process.”
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Fermin
Cruz (DAE) and Joe Russoniello (Brand Tango)
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“We
are thrilled to take on this assignment and recognize that DAE is uniquely
positioned to challenge the ‘business-as-usual’ approach of the current
U.S. exchange providers,” says Joe Russoniello, Brand Tango’s co-founder
and president. “Timeshare owners deserve an alternative for exchange and
one that’s easy-to-understand and use. DAE’s transactional approach will
have a revolutionary industry effect by putting the focus back on the member’s
needs.”
Brand
Tango will provide a new campaign that includes a complete redesign of
the firm’s marketing strategy. The marketing firm is recognized and respected
for its ground-breaking creative and plethora of industry and national
awards.
“DAE
can solve many of the frustrations timeshare owners are experiencing today,”
says James Kluetz, Brand Tango’s vice president and creative director.
“Their new collateral, print advertising and digital assets refresh the
space and command attention, raising awareness for this third global exchange
company.”
DAE
also offers a myriad of services to developers, HOAs and resort management
companies, including their award-winning customer service options. Today,
the company is the largest privately owned vacation exchange company, serving
a member base of over 1.5 million timeshare owners (including 500,000 direct
members) at resorts and clubs through 12 offices worldwide. DAE has won
the Perspective Magazine Award for Best Customer Service for the past four
consecutive years.
Brand
Tango is a comprehensive marketing, design, and technology company with
clients in hospitality, real estate, consumer products and services, and
financial services. Relying on their decades of combined expertise, its
principals and staff help clients find solutions that deliver measurable
results.
About
DAE
DAE
(Dial An Exchange) began operations in the United States in 2003 and opened
its first North American office in Phoenix, Ariz., in 2007. Today, the
company is the largest privately owned vacation exchange company, serving
a member base of over 1.5 million timeshare owners (including 500,000 direct
members) at resorts and clubs through 12 offices worldwide. For more information,
visit daelive.com.
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 About
Brand Tango
Founded
in 2005, Brand Tango is a comprehensive marketing, design, and technology
company with clients in hospitality, real estate, consumer products and
services, and financial services. Relying on their decades of combined
expertise, its principals and staff help clients find solutions that deliver
measurable results. To see Brand Tango’s portfolio, visit brand-tango.com.
Follow them on Twitter @brandtango
or on Facebook at facebook.com/brandtango.
For more information, visit brand-tango.com
or call 954-295-7879.
Contact:
Fermin
Cruz
602-516-7681
fermin.cruz@daelive.com |
