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Kennedy Space Center Visitor Complex
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Space Shuttle Atlantis (SM) Wins 2014 MUSE Award
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The American Alliance of Museums Media and Technology Professional Network recognizes
Space Shuttle Atlantis (SM) with the Silver MUSE Award, their highest honor in the category of Multimedia Installations.
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Seattle, WA & Cape Canaveral, FL – June 2014 / Newsmaker Alert / Space Shuttle Atlantis (SM) has won the 2014 Silver MUSE Award, their highest honor in the category of Multimedia Installations. This year’s awards were announced at a reception held at the Grand Hyatt Hotel in Seattle during the American Alliance of Museums Annual Meeting and Museum Expo.

Currently open at the Kennedy Space Center Visitor Complex, Space Shuttle Atlantis is an attraction devoted entirely to NASA’s 30-year Space Shuttle Program and features an up-close viewing of the Atlantis orbiter. Developed by Delaware North Companies Parks & Resorts, operators of Kennedy Space Center Visitor Complex for NASA since 1995, as well as St. Louis-based PGAV Destinations, in partnership with NASA, Space Shuttle Atlantis is the marquee element in a master plan for the Visitor Complex.

Mousetrappe worked with PGAV Destinations, the lead design firm, to design and produce content for the attraction’s preshow which guides audience members through an all-new architectural projection adventure. Mousetrappe’s creative team, with Adam Bezark, of The Bezark Company, were responsible for producing feature films that are a unique part of the visitor’s experience at the center’s new attraction. The show takes visitors into a world where the intersection of rich storytelling and cutting edge technology creates a breathtakingly powerful experience. Eden FX and HOS (formerly House of Salt) were also retained by Mousetrappe to create and produce digital sequences for the attraction.

The goal of Space Shuttle Atlantis was to inspire the next generation of explorers – a fundamental mandate that is deeply infused into each and every facet of the attraction. It was imperative to create a preshow experience that could engage audiences who may have entered the attraction without an established, personal connection to the shuttle program.

The multi-stage, pulsed theater experience provides just the right mix of storytelling and historical context in order to usher visitors into the optimal emotional space for their first encounter with Atlantis. By creating a powerful and long-lasting connection between the guests and Atlantis, it fully engages visitors and encourages them to explore the remaining attraction exhibits.

Multimedia Presentation Team:

  • Owner – NASA
  • Concessionaire / Operator of Kennedy Space Center Visitors Complex – Delaware North Parks & Resorts
  • Exhibit Designer / Media Producer / Architect – PGAV Destinations
  • General Contractor – Exhibits – The Nassal Company
  • Show Producer / Media Producer – Mousetrappe
  • Show Writer – The Bezark Company
  • Additional Animation & VFX sequences – Eden FX and HOS (formerly House of Salt)
  • Lighting Designer – Fisher Marantz Stone
  • Audio / Visual Hardware Designer & Contractor – Electrosonic, Inc.
About the Muse Awards
The Muse Awards recognize outstanding achievement in museum media. Presented to institutions or independent producers using digital media to enhance the museum experience and engage new audiences, the Muse Awards celebrate scholarship, innovation, creativity and inclusiveness.

About Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Complex brings to life the epic story of the U.S. space program, offering a full day or more of fun and educational activities, including the Kennedy Space Center Tour featuring the Saturn V Center with an actual Saturn V moon rocket, the Angry Birds™ Space Encounter, Shuttle Launch Experience, 3D IMAX® space films, Astronaut Encounter, Exploration Space: Explorers Wanted and many other interactive exhibits. The new $100 million home for Space Shuttle Atlantis (SM) opened June 29, 2013. Admission also includes the U.S. Astronaut Hall of Fame®, featuring historic spacecraft and the world’s largest collection of personal astronaut memorabilia, which opens daily at noon and closing times vary by season. Only 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. Admission is $50 + tax for adults and $40 + tax for children ages 3-11. The Kennedy Space Center Visitor Complex Commander’s Club Annual Pass is $75 + tax for adults and $60 + tax for children ages 3-11. For more information, call 877-313-2610 or visit www.KennedySpaceCenter.com.

About Delaware North Companies Parks & Resorts
Delaware North Companies Parks & Resorts is an industry leader, providing Stewardship and Hospitality in Special Places (SM) with hotel, retail, food service, recreation and transportation operations at historic and scenic properties in North America and Australia. The company operates Kennedy Space Center Visitor Complex in Florida; in Yellowstone, Grand Canyon, Sequoia, Kings Canyon, Olympic (Kalaloch Lodge), Shenandoah and Yosemite national parks, including The Ahwahnee and other Yosemite lodges; The Lodge at Geneva-on-the-Lake in Ohio; Harrison Hot Springs Resort & Spa in British Columbia; Gideon Putnam Resort in Saratoga Springs, N.Y.; Peaks of Otter Lodge on the Blue Ridge Parkway and in Niagara Falls State Park. The company also owns and operates Tenaya Lodge at Yosemite; the Park Gate Lodges at Yellowstone, which are the West Yellowstone Holiday Inn, Gray Wolf Inn and Suites and Yellowstone Park Hotel, as well as the new Explorer Cabins, all in West Yellowstone, Mont.; and five luxury resorts in Australia: Lizard Island Resort, Heron Island Resort, Wilson Island Resort, Kings Canyon Resort and El Questro Homestead and Wilderness Park. To learn more about Delaware North Companies’ hospitality management expertise, visit www.DelawareNorth.com/parks-and-resorts-home.aspx.

About Delaware North Companies
Delaware North Companies is one of the largest and most admired privately held hospitality companies in the world. Founded and owned for nearly 100 years by the Jacobs family, it is a global leader in hospitality and food service. Its family of companies includes the newly acquired Patina Restaurant Group, Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden.

Through these companies, Delaware North manages and provides food and beverage concessions, premium dining, entertainment, lodging, and retail at many large venues and special places. These include high-profile venues ranging from sports stadiums, entertainment complexes, national parks, airports, and some of the top regional casinos in the country.

Delaware North Companies has revenue exceeding $3 billion annually and 60,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.DelawareNorth.com.

About Mousetrappe
Mousetrappe has built an industry-wide reputation as the innovative leader in Design, Media Production, and Mapped Projection. The go-to Design and Production studio for the biggest names in entertainment, Mousetrappe has contributed its audience-immersing magic for such major brands as Disney and Universal, Harry Potter, and Space Shuttle Atlantis™. Led by a team of multi award-winning creative and technology talent, Mousetrappe continues to design and produce shows, exhibits and attractions that thrill and entertain millions. www.Mousetrappe.com.

About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of museums and cultural destinations. Services include exhibit design, architecture, retail design, and strategic master planning. Offering the benefits of an interdisciplinary approach to design, the PGAV Destinations team provides the storytelling, design, and project management skills to create successful projects and meet mission and business goals. PGAV clients include industry leaders such as the Biltmore Company, Cincinnati Museum Center, Georgia Aquarium, National Geographic, Saint Louis Zoo, and SeaWorld Parks and Entertainment. www.PGAVDestinations.com.

Contacts: 

Kennedy Space Center Visitor Complex
Andrea Farmer
321-449-4318

Mousetrappe
Ann Hathaway
818-972-2525

PGAV Destinations
Ben Cober
314-231-7318

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Delaware North Companies Parks & Resorts
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Placement Dates: 06/26/14 – 08/26/14
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