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Nation’s
Largest Barbecue Chain Debuts New Uniform Style System-Wide
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Dickey’s
Pit Crew steps out in style with new threads
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Dallas,
TX – February 2016 / Newsmaker Alert / Dickey’s
Barbecue Pit launched a new store concept last year, and with that
new concept came new uniforms. The uniforms are a piece of a larger overhaul
by the nation’s largest barbecue chain, which includes a new training program
with an employee succession plan, sustainable elements in-store and more
profitability for Owner/Operators.
The
new uniforms were sourced from Bob Lilly Promotions, a local Dallas company
started in 1999. Dickey’s has been working with Bob Lilly since early 2015
to develop a uniform that would reflect the new look and feel. The main
focus of the project was wearability. The new uniforms were designed specifically
to be able to be worn outside of the restaurant and to be comfortable and
durable enough to last long-term inside the restaurant. “Dickey’s has had
an incredible attention to detail throughout this process,” says Bob Lilly,
Jr. CEO of Bob Lilly Productions. “It’s great to work with an organization
that takes such pride in their brand.”
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The
new uniforms feature a black, welder-style denim apron, complete with twill
ties for a rustic, industrial look. By far, this item has been the most
popular among Owner/Operators ordering uniforms. The manager, or ‘Pit Boss’
uniform is a western-style plaid shirt available in three colors, and t-shirts
for ‘Pit Crew’ members are now in a softer wash with water-based paint
to be softer and more durable than previous shirts. The whole uniform is
topped off by a black and burlap cap and embellished with a chalkboard-style
nametag.
“The
new uniforms have been well received by our pit crew. They are trendy yet
authentic and relaxed,” says Roland Dickey, Jr., CEO of Dickey’s Barbecue
Restaurants, Inc. “Dickey’s has a completely new look and feel from the
new uniforms to the new store prototype, while keeping the same consistency
and quality in food that Dickey’s is known for.”
To
learn more about franchising with Dickeys, visit www.dickeys.com/franchise
or call 866-340-6188.
To
find the Dickey’s Barbecue Pit nearest you, click
here. Find Dickey’s on Twitter,
Facebook
and Instagram.
About
Dickey’s Barbecue Restaurants, Inc.
Dickey’s
Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded
in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.
Today, all meats are still slow smoked on-site in each restaurant living
up to the company tagline, “We
Speak Barbecue.” The Dallas-based family-run barbecue franchise offers
a quality selection of signature meats, home style sides, tangy barbecue
sauce and free kids’ meals every Sunday. The fast-casual concept has expanded
to over 530 locations in 43 states. Dickey’s was recognized for the third
year by Nation’s Restaurant News as a “Top 10 Growth Chain” and
by Technomic as the “Fastest-growing restaurant chain in the country.”
For more information, visit www.dickeys.com
or for barbecue franchise opportunities call 866-340-6188.
Media
Contacts:
Kimberly
Harms / Michelle George
972-248-9899
Dickey’s
Barbecue Restaurants |