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Dickey’s
Barbecue Restaurants Kicks-Off New Foundation:
Barbecue,
Boots & Badges
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National Roll-out
of Branded Chips to Benefit Charity Initiative
for Law Enforcement
& Firefighters
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Dallas,
TX – February 2015 / Newsmaker Alert / Dickey’s
Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is
proud to announce the kick-off of their new foundation, Barbecue,
Boots & Badges, a foundation committed to leaving a footprint on
the communities they serve by providing funding and resources to law enforcement,
firefighters and their families.”We take pride in the communities we serve
and saw a vital need for a foundation to support local law enforcement,
firefighters and their families,” said Roland
Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc.
“These are the people who put their lives on the line every day, we created
a foundation to help those who serve us.”
Initial
funding for Barbecue, Boots and Badges will coincide with the national
launch of Dickey’s new line of potato
chips. Guests can try the new
chips and give back to the new charity on March 1 when they are available
nationwide. The artisan crafted potato chips come in three bold flavors
– original, barbecue and jalapeno cheddar.
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“After
8 years as a Dallas County Commissioner, I saw firsthand the challenges
our law enforcement officials’ face in the line of duty,” said Maurine
Dickey, chairman of Barbecue, Boots & Badges. “Dickey’s Barbecue takes
a personal approach to the communities we serve and there is no better
place to start than with law enforcement officials and their families.”
The
Barbecue, Boots & Badges foundation will work with local law enforcement
and fire departments to provide emergency financial assistance, funding
for equipment and services as well as on-going programs.
About
Dickey’s Barbecue Restaurants, Inc.
Dickey’s
Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded
in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.
Today, all meats are still slow smoked on-site in each restaurant living
up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run
barbecue franchise offers a quality selection of signature meats, home
style sides, tangy barbecue sauce and free kids’ meals every Sunday. The
fast-casual concept has expanded nationally to 42 states. This year Dickey’s
Barbecue was recognized for the third year by Nation’s Restaurant News
as a “Top
10 Growth Chain” and by Technomic as the “Fastest-growing restaurant
chain in the country.” For more information, visit www.Dickeys.com
or for barbecue franchise
opportunities call 866-340-6188.
About
Barbecue Boots & Badges
Barbecue,
Boots & Badges is committed to directly serving the professions of
law enforcement and firefighters who have suffered financial loss due to
injury and disease. The foundation indirectly serves by providing educational
programs to the public that will enhance safety, build career awareness,
encourage volunteer opportunities and provide funds to enhance these services.
Media
Contact:
Kendall
Huber
972-248-9899
Dickey’s
Barbecue Restaurants |
