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Catering
Sales Are Smokin’ Hot at Dickey’s Barbecue Restaurants
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National Catering
Hotline 1-866-BARBECUE Surpasses $6 Million in Sales
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 Dallas,
TX – September 2014 / Newsmaker Alert / Dickey’s
Barbecue Restaurants, Inc. announced sales from its catering hotline
have surpassed the $6.4 million sales mark. In August 2011, Dickey’s Barbecue
Restaurants, Inc. introduced 1-866-BARBECUE, a national catering
hotline that gives guests direct access to live catering experts seven
days a week. Today, catering is responsible for 15 percent of overall sales
for Dickey’s Barbecue Restaurants.
“Since
our inception in 2011, we’ve continued to see a significant increase in
catering orders across all markets,” said Michelle Sarlls, director of
catering sales for Dickey’s Barbecue Restaurants, Inc. “And, with our store
count climbing to 500 by the end of 2014, we anticipate our busiest holiday
season yet.”
Dickey’s
Barbecue has been in the catering business for over 40 years with services
ranging from personal box lunches to full-service buffets for any size
event. The leading fast casual chain’s most catered events included business
luncheons, weddings and birthdays. Today, the catering department vets
over 2,500 calls and on-line inquiries monthly for stores in over 40 states.
“Catering
is a great way for our franchisees to create an additional revenue stream,”
said Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “Year
after year we see incremental growth in our catering segment which varies
from both business-to-business and consumer caterings.”
The
catering hotline coordinates catering orders for all franchise locations
from 9 a.m. to 5 p.m. CST seven days a week with an answering service ongoing
24 hours a day.
About
Dickey’s Barbecue Restaurants, Inc.
Dickey’s
Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded
in 1941 by Travis Dickey with
the goal of authentic slow smoked barbecue. Today, all meats are still
slow smoked on-site in each restaurant living up to the company tagline,
“We
Speak Barbecue.” The Dallas-based family-run barbecue franchise offers
a quality selection of signature meats, home style sides, tangy barbecue
sauce and free kids’ meals every Sunday. The fast-casual concept has expanded
to over 400 locations in 40 states. This year Dickey’s Barbecue was recognized
for the third year by Nation’s Restaurant News as a “Top
10 Growth Chain” and by Technomic as the “Fastest-growing restaurant
chain in the country.” For more information, visit www.Dickeys.com
or for barbecue franchise
opportunities call 866-340-6188.
Media
Contact:
Kendall
Huber
972-248-9899
Dickey’s
Barbecue Restaurants |
