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Dickey’s
Barbecue Restaurants, Inc. Names
Diana
LaRocca Chief Marketing Officer
|
Dallas,
TX – November 2015 / Newsmaker Alert / Dickey’s
Barbecue Restaurants, Inc. is pleased to announce Diana LaRocca has
been appointed to the role of Chief Marketing Officer. LaRocca previously
served as the Vice President of Marketing for Dickey’s.
|
 Originally
from San Antonio, LaRocca is a seasoned marketing, communications and sales
professional with nearly 30 years of experience. In her new role, Diana
will lead the national barbecue chain’s marketing team, driving the overarching
brand and marketing strategy to support the quickly growing franchise,
now at more than 520 locations in 43 states. Her responsibilities include
creating and implementing effective national marketing campaigns, expanding
the brand through innovative digital and social media campaigns, and supporting
the franchise network through the newly expanded local store marketing
department. With Dickey’s unique combination of rich history and current/future
expansion, Diana also oversees marketing research, business segment profitability
and public relations.
LaRocca
previously served in leadership roles directing marketing, communications
and training for companies including Capital One, Legacy Texas Bank and
Guaranty Bank. She received her degree from Stephen F. Austin State University
with a Master’s Certification from the University of San Francisco.
“The
Dickey family is thrilled to welcome Diana to the role of CMO,” says Roland
Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “Diana is highly
qualified for this role and after joining Dickey’s as the VP of Marketing,
we know she is the right fit to fulfill the role of CMO and we look forward
to her lending her talents in creating innovative and effective campaigns.”
“This
is an exciting time for the Fast Casual industry and especially for Dickey’s
as the chain continues to rapidly expand. I have been a fan of Dickey’s
for over 25 years and I’m looking forward to my role as CMO for the nation’s
largest barbecue chain,” said LaRocca.
To
find the Dickey’s Barbecue Pit nearest you, click
here. Find Dickey’s on Twitter,
Facebook
and Instagram.
For
Dickey’s Barbecue franchise opportunities call 866-340-6188 or visit www.dickeysfranchising.com.
About
Dickey’s Barbecue Restaurants, Inc.
Dickey’s
Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded
in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.
Today, all meats are still slow smoked on-site in each restaurant living
up to the company tagline, “We
Speak Barbecue.” The Dallas-based family-run barbecue franchise offers
a quality selection of signature meats, home style sides, tangy barbecue
sauce and free kids’ meals every Sunday. The fast-casual concept has expanded
to over 520 locations in 43 states. Dickey’s Barbecue was recognized for
the third year by Nation’s Restaurant News as a “Top 10 Growth Chain”
and by Technomic as the “Fastest-growing restaurant chain in the country.”
For more information, visit www.dickeys.com
or for barbecue franchise opportunities call 866-340-6188.
Media
Contacts:
Kimberly
Harms / Michelle George
972-248-9899
Dickey’s
Barbecue Restaurants |
