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East
Coast Wings + Grill Unveils Comprehensive
Brand
Reinvention, Debuts East Coast Wings + Grill 2.0
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Refreshed Interior
Look, Menu Items, and More Has
Franchisees Flocking
to the Casual Family Dining Franchise
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Winston-Salem,
NC – October 2017 / Newsmaker Alert / East
Coast Wings & Grill, a growing casual dining franchise acclaimed
for its wide variety of nationally award-winning buffalo wing flavors made-to-order
with the freshest ingredients, has unveiled its complete brand overhaul.
Dubbed East Coast Wings + Grill 2.0, the refresh is designed to elevate
all platforms of the brand for an enhanced dining experience featuring
a new logo, revamped interior, new menu items and a focus on craft beer.
The
brand conducted extensive research and focus groups to narrow down three
immediate priorities to create East Coast Wings + Grill 2.0:
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Redesign
the interior and exterior for cost effective development and to cater to
consumer desires in a dining environment. This resulted in a new rustic
and industrial-styled space with a smaller footprint that reduced development
cost by 20+/- percent.
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Invest
in the right suppliers and vendors to assure all units have every tool
necessary to continue maintaining positive same store sales growth. Examples
include partnering with FreedomPay to provide a pay-at-the-table option
for more secure transactions and decreased liability for franchise partners,
and the addition of Buxton, a consumer and site predictive analytics tool
providing measurable analytics for the marketing department.
-
Adjust
menu offerings to not only appease the market trends, but add cost value
engineering into offerings for sustaining high-quality and increasing gross
menu item profits. The food enhancement began with the 2016 fall menu debut
and will conclude with the 2018 spring menu. Further, the brand now offers
more than 65 craft-style beer options from local, regional and national
breweries.
“Since
the beginning, our team has worked to assure our franchise model has the
necessary foundation on driving unit-level performance,” stated CEO Sam
Ballas. “We’ve strategically planned initiatives to not only elevate
the consumer dining experience, but enhance our offerings for franchise
partners and the brand’s ability to perform. Since the implementation of
East Coast Wings + Grill 2.0, I am beyond ecstatic with the results.”
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With
35 units currently operating nationwide, the refresh is the next step to
driving the brand toward the 100+-unit mark. To be implemented in all locations
moving forward, the new in-store experience has already been executed in
the Burlington and Harrisburg, NC locations. All existing locations will
eventually convert to adopt the new look.
With
more than 60 locations operating or in various stages of development, East
Coast Wings + Grill plans to open two additional locations by year-end
and more than 10 throughout 2018. Offering an attractive investment opportunity
centered upon unit-level economics to support both operations and expansion.
The franchise looks to partner with both local entrepreneurs and multi-unit
operators to expand its national footprint across Florida, Georgia, Kentucky,
North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, among
more.
For
information about East Coast Wings + Grill franchise opportunities, contact
franchising@eastcoastwings.com,
or visit www.eastcoastwingsfranchise.com.
About
East Coast Wings + Grill
Based
in North Carolina, East Coast Wings + Grill is a casual family dining franchise
that puts the spotlight on buffalo wings. With more than 60 locations currently
operating or in various stages of development, the burgeoning franchise
caters to chicken wing lovers by offering dozens of varying wing flavors
that can be paired with nine heat intensities. With numerous awards and
accolades, the franchise has been noted on Franchise Business Review’s
“Top Food Franchise” 2012-17, Restaurant Business Magazine’s “Future
50” list of the fastest-growing U.S. mid-size restaurant chains, Franchise
Times Magazine’s “Top 200+” list, Entrepreneur Magazine’s “Top
200” Food Franchises, among more. The concept has also been recognized
by The Franchise Grade and Franchise Business Review for
transparency during the franchise sales process, franchisee support and
overall franchisee satisfaction. For more information about East Coast
Wings + Grill or its franchise opportunities, visit www.eastcoastwings.com
or www.eastcoastwingsfranchise.com.
Media
Contact:
Kathryn
Frakes
Fishman
Public Relations
847-945-1300 |
