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Elite Meetings Alliance (EMA)
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First Elite Meetings Alliance of 2015 Scores High Marks in Jamaica
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Santa Barbara, CA – February 2015 / Newsmaker Alert / Elite Meetings International (EMI), which was recently acquired by Cvent, Inc., concluded its January 2015 Elite Meetings Alliance (EMA) with high praise and equally high expectations for resulting business between the meeting planners and suppliers in attendance. The event, held January 25–27, 2015, at Jamaica’s Hyatt Ziva Rose Hall, combined a variety of well-attended educational sessions, two days of one-on-one appointments and numerous opportunities for networking. The January 2015 EMA enjoyed a ratio of two buyers for each supplier—a first in the event’s nine-year history. In exit surveys, 100 percent of responding meeting planners and suppliers said they expect to book business with a buyer or supplier they met with at the EMA.

EMI’s Chief Executive Officer Kelly Foy addressed the attendees and discussed how Cvent’s acquisition of EMI will help expand and enhance the solutions that EMI offers both planners and suppliers. He also commended the newly opened Hyatt Ziva Rose Hall, who gave every attending planner a complimentary three-night stay to experience the property again when renovations are complete. “This promises to be an exciting year for EMI, and we’re off to a wonderful start with this successful EMA. We were extremely fortunate to work with the Hyatt Ziva Rose Hall, who brought the Jamaican vibe to life for all of our attendees,” said Foy.

Education
A full day of educational sessions preceded Sunday night’s official kickoff. Education sessions, eligible for 6.5 hours of CMP credit, covered topics ranging from dietary restrictions and wellness to generational issues and risk management for meetings. The lunchtime keynote by Robyn Benincasa, a full-time firefighter and world-champion adventure racer, offered another highlight. Her presentation entitled “Building World Class Teams: The 8 Essential Elements of Human Synergy” addressed the importance of working together—even in the most difficult environments—to achieve a common goal. 

The Experience
Great partners played a huge role in the event’s success, beginning with Hyatt Ziva Rose Hall. The property opened only a month earlier, following a multimillion-dollar renovation and rebranding, so EMA guests were among the first to experience the brand-new Montego Bay property.

As for business returns, buyers and suppliers alike praised the quality of the overall EMA experience. Alicia Law of Boston Scientific Neuromodulation said, “I am amazed with the pertinent and tangible information from the presentations. I made valuable hotel and vendor contacts, and learned shortcuts for creating RFPs, which will save me time.”

Doug Sheeran of Sonesta Resort Hilton Head Island offered similar praise on the EMA’s content, saying, “The program was well designed, professionally done, and, most importantly, I was able to connect with a high volume of quality planners who do have programs they would bring to our property.”

The Future
Following the success of the first EMA of 2015, anticipation runs high for the next two events this year. “We plan on challenging even our own lofty goals with our upcoming EMAs,” said Foy. “Now that we’re part of the Cvent family, we expect to produce ever-greater experiences and ROI for all of our attendees.” The second EMA of 2015 will take place May 3–5 at Vdara Hotel & Spa in Las Vegas. The third event of 2015 will take place at La Cantera Hill Country Resort in San Antonio, Texas, September 20–22, 2015. To learn more, visit www.EliteMeetingsAlliance.com.

About the Elite Meetings Alliance (EMA)
The EMA is a three-day, invitation-only event that brings together prequalified corporate and association planners with leaders in the luxury hotel industry to cultivate relationships and build business. It centers on private, personalized business development meetings, continuing education breakout sessions for CMP credit, and unique networking activities. For more information on the Elite Meetings Alliance, visit www.EliteMeetingsAlliance.com, contact EMATeam@EliteMeetings.com or call 805-879-4485.

About Elite Meetings International
Elite Meetings International (EMI), a subsidiary of Cvent, provides integrated solutions to enhance the performance of meeting and hospitality professionals. EMI supports this community through a combination of innovative technologies, direct sales support, customized marketing programs and face-to-face business-networking events. Additionally, www.EliteMeetings.com serves as a commission-free RFP-generating tool and a comprehensive vehicle for sourcing luxury, upper-upscale and upscale properties. EMI’s innovations include AttendeeHub™ (www.AttendeeHub.com), a program for helping conference attendees identify synergies, manage appointments and make direct connections with one another; and SpeedRFP™ (www.SpeedRFP.com), a time-saving product for creating, submitting, and managing RFPs online. For additional information, please visit www.EliteMeetings.com or call 805-730-1000.

About Cvent, Inc.
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 1,450 employees and more than 12,650 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please please visit www.Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995
This press release contains forward-looking statements, including statements relating to the future of EMI’s product offerings and expectations regarding the performance and results of the EMAs. The achievement or success of the matters covered by forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 21, 2014 and other reports and filings with the Securities and Exchange Commission.

Media Contacts:

Karen Cahill
Elite Meetings International
805-879-4488

Lana Sieg
Cvent, Inc.
571-830-2335
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Elite Meetings International
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Placement Dates: 02/19/15 – 04/19/15
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