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ExpoMarketing
Celebrates 25th Anniversary – and
a
Quarter Century of Trade Show Booth Innovation
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Tustin,
CA – January 2016 / Newsmaker Alert / ExpoMarketing,
a trade show booth rental and design company, is celebrating its 25th anniversary
this year. The company, which for a quarter century has created inventive
and eye-catching trade show exhibits for companies from a wide array of
industries, prides itself on its comprehensive selection of services performed
in-house.
Since
its launch in January of 1991, ExpoMarketing has weathered multiple economic
downturns and the Silicon Valley boom and bust – outlasting much larger
competitors – to get where it is today. Co-founder Laurie Pennacchi chalks
the firm’s longevity up to a commitment to highly personalized service
and what she refers to as “the rental factor.”
Based
in Orange County, California, since its inception, ExpoMarketing was among
the first exhibit houses to offer high-quality trade show displays for
rent and has blazed a unique trail in the exhibit industry. Because renting
a booth enables exhibitors to showcase their brands on a grander scale
than they could typically afford, while offering limitless customization
options and relief from the burden of storing and maintaining owned booths,
ExpoMarketing has been able to pioneer a whole new cost-saving sector of
the trade show world.
ExpoMarketing
started when Pennacchi and Tim Lysgaard, marketing department colleagues
at Samsung, decided to combine their skill sets, knowledge and passion
to start their own trade show support business. At first, the duo attracted
mostly tech and high-tech clients (Mitsubishi and National Semiconductor
were among their first long-term customers), but word of mouth traveled
quickly and ExpoMarketing soon found itself servicing every industry imaginable
– from healthcare and natural foods to security and consumer products.
“We’ve
had a very rewarding ride at ExpoMarketing so far,” said Pennacchi. “We
love what we do because we’re involved in making our customers look great
and succeed at these shows that are so very important. It’s extremely satisfying
to be able to play that role in other companies’ success.”
The
company suffered a devastating blow when President Lysgaard was killed
by a drunk driver in a 2006 accident. The love of Lysgaard’s life, Lisa
Bertaina, the person who best understood his vision and contributions to
ExpoMarketing, stepped into Lysgaard’s leadership role at the company and
has worked with Pennacchi to keep ExpoMarketing on a path of innovation
and real, human service – which had been so important to Lysgaard and are
seen as part of his legacy.
Led
today by two women – something of an anomaly in the industry – ExpoMarketing
pioneers exhibitor-friendly innovations that continue to help reduce its
clients’ stress while providing new ways to make their brands stand out
on the show floor.
“The
truth is that unlike other things, the world of trade shows has really
not changed very much in the last 25 years,” said Pennacchi. “What has
changed dramatically is the way we do what we do. Technology has enabled
us to design and build more efficiently so we can place even greater focus
on the fine details and make sure our customers are getting exactly what
they need.”
But
ramping up for another busy trade show season leaves little time for Pennacchi
to reflect on her company’s early pre-internet days of painstakingly hand-drawn
designs and sub-standard lighting on the show floor. The ExpoMarketing
offices – a constant hive of activity – are usually staging more than a
dozen booths at a time. At ExpoMarketing, every trade show display gets
a full staging session at the company’s massive warehouse attached to their
Orange County headquarters. These “practice runs” enable the team to iron
out potential bugs, plus clients get the opportunity to see their booths
in living color before the actual shows.
“Shows
are selling out again, which is a great sign for everyone,” said Pennacchi,
who says 2016 for ExpoMarketing will bring some new innovative booth concepts
and options for clients that will be launching as early as this month.
“We’re excited for the next 25 years!”
About
ExpoMarketing
Now
celebrating its 25th anniversary, having opened its doors in 1991, ExpoMarketing
is a pioneer of the trade show booth rental concept. The company focuses
on the overall experience of its clients’ show presence, encouraging individuality
and personal charm to shine on the show floor. By offering a rental option,
ExpoMarketing’s clients can achieve spectacular show floor results without
breaking the budget. For more information, visit www.ExpoMarketing.com.
Media
Contact:
for
ExpoMarketing
Paul
Williams, 310-569-0023 |