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C-Level
Travel Executives Talk Data and
Mobile
at the Mobile World Congress – March 2, 2015
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London,
UK – November 2014 / Newsmaker Alert / The travel industry understands
how critical data analytics and mobile are to send contextual messages
that sell more, reduce costs and serve their customers better. As an indication
how critical this goal is 16 senior C-level executives from the world’s
biggest airlines, airports, hotels, rail providers, tour operators and
intermediaries are meeting the Monday before ITB at the Mobile
World Congress in Barcelona to debate, collaborate and discover the
new opportunities that data analysis and mobile can provide.
This
1 day strategically critical conference is a collaboration of the Mobile
World Congress (a 76,000 person event for everyone involved with mobile)
and EyeforTravel, the world’s
top business Intelligence provider for the online travel industry.
“The
billboard travel website is dying. If you want to sell to and service your
consumers you need to apply data to your mobile strategy in order to provide
a contextualized mobile experience.
Pre
booking, pre trip, on trip and post trip, all the companies that make the
trip possible now have the ability to serve the consumer for longer. A
new battle for the customers trust has begun and the correct use of data
and mobile is mission critical.”
Tim
Gunstone, Managing Director EyeforTravel
Revenues
from the distribution of non-core travel products have been behind the
success of top travel companies for decades. As the number of travel consumer’s
that book and communicate via mobile sky rockets the ability to display
these products has shrunk due to need to simplify the research and booking
process. Today Travel companies are experimenting with the analysis of
social, transactional and location data to show more targeted products
on the small screen. Significantly this has enabled the different parties
that make up a travel experience to sell more products and provide more
services throughout the traveller’s journey.
The
following executives are speaking at the event:
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Javier
Pérez-Tenessa de Block, CEO and co-founder, eDreams Odigeo Group
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Gary Morrison,
SVP of Retail, Expedia Worldwide
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Mittu
Sridhara, CTO, TUI
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Marco
Ryan, CMO, Thomas Cook
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Khawla
Salem Nasser Ali Albadi, Head of IT Innovation & Exploitation, Information
Technology, Etihad Airways
-
Chris
Annetts, Commercial Passenger Services Director, Heathrow Airport
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Marion
Bauer, E&M Commerce Director, Vueling
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Scheherazade
Zekri-Chevallet, CMO, Thalys
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Monika
Nerger, CIO, Mandarin Oriental Hotel Group
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Kenny
Jacobs, CMO, RyanAir
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Fernando
Vives, SVP Commercial Strategy & Pricing, NH Hotels
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Michael
Levie, COO, Citizen M Hotels
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Mark Logan,
COO, Skyscanner
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Toon Bouten,
CEO, TOMORROW FOCUS AG (owners of HolidayCheck, Huffingtonpost.de,
Zoover, Ecotour, Mietwagencheck, Tjingo and more)
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Lee McCabe,
Head of Travel, Facebook
Tim
Gunstone is available for an interview
Email
T:
+44 (0)207 375 4350
U.S.
Toll Free: 1-800-814-3459 ext. 4350
Demand
for the event is high. Booking rates are 110% higher than last year
Journalists
are invited to attend. Please get
in touch to gain your complimentary press pass.
Additional
statistics:
-
According
to EyeforTravel’s latest research 68.8% of travel executives said
they would spend more on mobile in 2014 (up from 53.3% in 2013)
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49%
hotel executives that will be increasing investment in mobile over the
next three months
-
80% OTA
(online travel agent) and metasearch executives who believe mobile is business
critical and will be investing more in the next three
-
20
million the number of times hotels.com’s app has been downloaded
-
70%
of people who travel with a smartphone
EyeforTravel
is an online travel intelligence provider to hotels, airlines, online travel
agents, cruise, car hire firms and more. Established in 1997 by Tim Gunstone,
right at the inception of online travel, the group offers a diverse product
portfolio including industry analysis, insights, research, webinars, reports
and conferences. From major hotel brands to new startups, EyeforTravel
helps its 80,000 strong customer base make better decisions, build better
brands, close the most lucrative deals and ultimately sell more of their
product. For more information visit www.EyeforTravel.com.
Upcoming
Events:
Smart
Travel Analytics & Revenue Management Europe 2014 (November 24-25,
2014)
Smart
Travel Analytics N. America 2015 (January 28-29, 2015)
Online
Marketing, Social Media & Mobile in Travel Asia 2015 (February
3-4, 2015)
Mobile
& Innovation in Travel N. America 2015 (March 23-24, 2015)
Contact:
Gina
Baillie
GM
EyeforTravel
Ltd
T:
+44 (0)207 375 7197
U.S.
Toll Free: 800-814-3459 ext. 7197
|
Company
registration number for EyeforTravel Limited is 06286442. It is also registered
in England & Wales. Registered office is 7-9 Fashion Street, London
E1 6PX. United Kingdom |