Albuquerque,
NM – July 2015 / Newsmaker Alert / The Farmington
Convention & Visitors Bureau has launched a new state-of-the-art
website, in order to increase tourism to the area in the new fiscal year
and incorporate the new Farmington brand. The site – FarmingtonNM.org
– was built by marketing firm Griffin & Associates and web design firm
Xynergy and offers several new features including:
-
An interactive and categorized
events calendar to make travel planning easy for visitors
-
A “Submit Events” form to assist
local event organizers
-
Responsive design so that the
site is easily viewed on mobile devices and tablets
-
Social media integration, featuring
a fun Instagram feed highlighting #PlayFarmington
-
New photos taken by local photographer,
Paul McPherson, that highlight the beauty of Farmington
The site is broken out into
three travel segments – outdoor, cultural and family in order to appeal
to the various kinds of travelers who come to Farmington.
“The entire site is geared
around the new brand showing that Farmington is a place where outdoor lovers
and active families thrive,” explained Tonya Stinson, Executive Director
of the Farmington Convention & Visitors Bureau. “Farmington will Jolt
Your Journey – giving visitors the opportunity to have authentic, one-of-a-kind
experiences that take people away from the hustle and bustle of their busy
lives. The new site shows what makes Farmington such a desirable and affordable
destination for today’s traveler looking to explore the gems found in the
Four Corners.”
The site is part of an overall
expanded and targeted marketing campaign with the goal of increasing tourism
to the area. In addition to the site, the CVB has launched digital ads,
print ads and will be running broadcast ads later this year.
About the Farmington Convention
& Visitors Bureau
The Farmington Convention
& Visitors Bureau promotes Farmington as the ideal base for exploring
the Four Corners to leisure travelers, conventioneers, tour operators,
travel agents and travel writers. www.FarmingtonNM.org
Contact:
Dezaree
Vega-Garcia
505-764-4444
Griffin & Associates |