Back To News/PR Index | | French Lick Resort Earns Two International Network of Golf Awards at PGA Merchandise Show | Historic golf destination recognized for its public relations and video marketing efforts | ING presented French Lick Resort with the “Promotion/Public Relations Event or Campaign” award, which recognizes an organization that has created a unique concept, idea event, campaign to promote or publicize a company, individual, product, service, special event, golf course, resort, etc. The resort was honored for its work on The Legends Championship presented by Old National Bank at The Pete Dye Course. Efforts during championship week included shooting over 30 hours of video, editing and distributing 15 turn-key news pieces, conducting 32 interviews of players and supporters of the Championship and hosting 13 hours of live radio. The result: Over 300 news stories with over 800 million media impressions. French
Lick was also presented with the “Video Marketing” award, which recognizes
an individual, company or agency that has created an innovative online
video used for a product demo, informational content, advertising, promotion
or social media strategy. The resort was recognized for its more than 30
hours of video and distribution of that video through television, online
and social media channels.
“It is an honor to be recognized by the industry and the International Network of Golf for our efforts to promote a great event that benefits an even greater cause with Riley’s Children’s Hospital,” said Brendan Sweeney, Director of Media Relations at French Lick Resort. “To receive two of these awards is a testament to the entire team that worked on both projects.” French Lick employees recognized for their work in the project included Pat Clark, Dyan Duncan, Tessa Higgs, Ian McSpadden and Steve Rondinaro. Media partners in the project included Kevin Frisch of Fusion Media Strategies, Mike Jensen, Spencer Jensen, Shawn Murphy and Curtis Crow of Jenson Productions, Frank Bassett of Golf Talk America, John Ashton of Those Weekend Golf Guys and Len Ziehm of Len Ziehm Media Services. To view one of the French Lick videos from the Legends Championship presented by Old National Bank, click on vimeo.com/141916913. For more information on French Lick Resort, visit www.frenchlick.com. About
French Lick Resort
Contact:
Fusion
Media Strategies
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