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A
Greater and Grander Great American Beer Festival®
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Expanded Tasting
Hall Bustles with More Brewers, Beers and Education
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Boulder,
CO – September 2015 / Newsmaker Alert / Representing the largest collection
of U.S. beer served in a public tasting event, the 34th annual Great
American Beer Festival (GABF) grows even grander this year. Presented
by the Brewers Association,
GABF will offer 90,000 additional square feet in the tasting hall, allowing
60,000 attendees to sample over 3,500 beers from 750 breweries from all
over the country.
“There
is no other place on the planet where people can sample such an expansive
and unique assortment of beers. The sheer size of GABF is what makes it
the marquee event for beer lovers,” said Nancy Johnson, event director,
Brewers Association. “We’re thrilled to be able to accommodate more attendees
than ever with even more opportunities to learn about the world of great
American beer.”
Educational
and entertainment opportunities can be found throughout the festival hall,
as well as in the new BeerX:
The CraftBeer.com Experience. The 2,500 square-foot pavilion will be
packed with interactive stations about the art and science of brewing and
the enjoyment of beer, including:
-
Sit &
Sip, an opportunity to sit with brewers and hear about their beers.
-
You Be
the Judge, learn how to taste and evaluate a beer like a certified beer
judge.
-
Craft
Beer Deconstructed, where beer ingredient suppliers will have samples and
info about the beer ingredients used.
-
Art of
Craft Beer, see some of Denver’s most talented artists create art inspired
by craft beer from small and independent brewers.
The new
expanded section of the GABF tasting hall will also serve as home to the
Meet the Brewer booths. Made up of just under 100 breweries, the Meet the
Brewer area will have brewers or brewery staff on hand at each booth the
entire time, pouring beer samples and talking to attendees about their
offerings, with no assistance from GABF volunteers.
“GABF
has a long-standing tradition of giving beer lovers the chance to meet
and mingle with the brains behind the brands,” added Johnson. “Meet the
Brewer booths build on that tradition and are a dedicated area where GABF
guests are personally served by the brewer.”
GABF
will take place from September 24 to 26 at the Colorado Convention Center
in Denver. For more information about GABF and a complete
list of sponsors, visit the GABF
website. Follow GABF on Facebook,
Twitter
(#GABF) and Instagram.
Press
Credentials
Media
wishing to receive press credentials for GABF must fill out an application
form.
About
the Brewers Association
The
Brewers Association is the not-for-profit trade association dedicated to
small and independent American brewers, their beers and the community of
brewing enthusiasts. The Brewers Association (BA) represents more than
70 percent of the brewing industry, and its members make more than 99 percent
of the beer brewed in the U.S. The BA organizes events including the World
Beer Cup®, Great American Beer Festival®, Craft Brewers Conference
& BrewExpo America®, SAVOR?: An American Craft Beer & Food
Experience, AHA National Homebrewers Conference, National Homebrew Competition
and American Craft Beer Week®. The BA publishes The New Brewer magazine
and its Brewers Publications division is the largest publisher of contemporary
and relevant brewing literature for today’s craft brewers and homebrewers.
Beer
lovers are invited to learn more about the dynamic world of craft beer
at CraftBeer.com and about homebrewing
via the BA’s American
Homebrewers Association. Follow us on Twitter.
The
Brewers Association is an equal opportunity employer and does not discriminate
on the basis of race, color, national origin, gender, religion, age, disability,
political beliefs, sexual orientation, or marital/familial status. The
BA complies with provisions of Executive Order 11246 and the rules, regulations,
and relevant orders of the Secretary of Labor.
Media
Contact:
On
behalf of the Brewers Association
Abby
Berman
646-695-7044
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