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Powered
by Greentube Pro, Treasure Island Resort & Casino
Launches
Next-Gen Social Casino Platform
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Social Casino
Designed to Meet Modern Player Demands While Drawing them to Property
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New
York, NY – April 2017 / Newsmaker Alert / Greentube
and the Prairie Island Indian Community, a federally-recognized Indian
Tribe, announces that they have launched playTIcasino
– their next-generation social casino platform for the Tribe’s Minnesota-based
property, Treasure Island Resort &
Casino.
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“We
looked to Greentube to create a branded social gaming platform that allows
our players a chance to experience Treasure Island in a new and exciting
way,” said Shelley Buck, Prairie Island Tribal Council President. “With
playTIcasino they can now play their favorite Treasure Island games anytime
and anywhere, which increases brand loyalty and allows our guests to play
individually, connect with friends via Facebook and even compete in tournaments.”
Treasure
Island, the Midwest’s premier casino and entertainment destination, will
be one of the first casinos in Minnesota to launch a digital gaming platform
with a range of slot and gaming offerings comparable to its brick-and-mortar
establishment. The playTIcasino experience is designed to engage players
while enticing them to visit the Treasure Island property in-person.
“We
partnered with Treasure Island because they value innovation, as opposed
to merely following others,” said Gabriel Cianchetto, President of market
development for Greentube North America. “Our collaboration produced a
social casino that engages players via a complex experiential criterion
that includes external entertainment, prizes, player incentives and more.
The days of engaging players on just their game preferences have passed.”
The
social casino is powered by Greentube
Pro, Greentube’s private-label social casino marketing platform created
by Kenny Huang and his team at BlueBat
Games – a Greentube subsidiary. The platform allows for in-game marketing
capabilities via multiple channels and tracks with the evolution of modern
life including shopping, socializing and more from the convenience of any
device. PlayTIcasino provides an added dimension for current guests, but
aims to attract the millennial demographic – a generation that has proved
to be less enthusiastic about the traditional casino environment. The platform
is designed to engage players across all devices with unique features including:
A
True Branded Experience
The
Greentube team visited the property several times in order to capture the
look and feel that reflects the physical appearance of the Treasure Island
Resort & Casino. To see how playTIcasino looks, go to www.youtube.com/watch?v=SUczN8w2laY.
Mobile
Play
Whether
mobile or online, playTIcasino operates on one seamless platform that offers
the same virtual experience and rewards. Players can log in and double
down wherever they have a broadband connection. The playTIcasino app is
available on Google Play or the App Store now.
About
Greentube
Greentube
Internet Entertainment Solutions is a leading developer and provider
of iGaming solutions for the Internet, mobile devices and iTV, specializing
in the development of 3D downloadable games, casino, poker, bingo and games
of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The
Novomatic Group, one of the biggest producers and operators of gaming
technologies and one of the largest integrated gaming companies in the
world.
About
the Prairie Island Indian Community
The
Prairie Island Indian Community owns and operates Treasure Island Resort
& Casino, which began in 1984 as Island Bingo and has evolved into
one of the premier entertainment destinations in the Midwest. They also
own and operate Mount Frontenac Golf Course and the Dakota Station. The
success of the Community’s business holdings has allowed it to provide
for its members, achieve self-governance, and donate to thousands of charitable
causes as well as the surrounding communities. Visit Prairieisland.org.
About
Treasure Island Resort & Casino
Treasure
Island Resort & Casino is the only casino resort in southern Minnesota
located on the Mississippi River. Treasure Island offers guests some of
the best gaming, accommodations, food service and nationally known entertainment
in the casino industry. Treasure Island’s Caribbean themed facility features
over 2,200 slots, 17 blackjack tables, 26 carnival games, a 7-table poker
room and a 500-seat high stakes bingo hall. Casino guests can relax in
Treasure Island’s luxurious 493-room hotel and take in a show in the 3,000-seat
Island Event and Convention Center or the new outdoor concert venue. Additional
guest amenities include a 137-slip marina, 95-site RV-park, a 100-passenger
cruise yacht and Island Xtreme Bowl, a 24-lane bowling center, The Lagoon
water park and Wave Spa, arcade and lounge. An $86 million improvement
project is currently underway at the property which includes an addition
to The Lagoon water park, 300 new hotel rooms and other amenities. Visit
TIcasino.com.
Contacts:
Cindy
Taube
Treasure
Island Resort & Casino
651-385-2862
Kevin
Mercuri
Propheta
Communications
for
Greentube
212-901-6914
Ext. 701 |