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Cities Project by Heineken® Helps Fans
Get Tickets to Bruno Mars 24K Magic U.S. Tour
More than 2,600
pairs of tickets will be awarded
to concert goers
who support select Indiegogo campaigns
Transportation Eases Mardi Gras Traffic Congestion for Groups
Plains, NY – May 2017 / Newsmaker Alert / What
if you could land tickets to this summer’s hottest concert tour, while
helping make great U.S. cities even greater?
by Heineken has partnered with the Bruno Mars 24K Magic U.S. Tour,
offering fans a rare chance to earn concert tickets to the highly anticipated
tour by supporting select projects on the Indiegogo
crowdfunding platform that have been identified by Heineken with the National
Trust for Historic Preservation, the nation’s leading preservation
organization, for their potential to improve cities.
now through the end of June, fans can visit enterprise.indiegogo.com/HeinekenCities
to select the city from the Bruno Mars 24K Magic U.S. Tour for which they’d
like concert tickets. They then select from a curated list of Indiegogo
projects and make a $150 contribution to eligible projects to receive a
pair of tickets, which are available on a first come, first serve basis.
The Cities Project by Heineken will award more than 2,600 pairs of tickets.
Consumers can also text “CITIES” to 88500 to receive a link to the Indiegogo
projects, which include:
like what The Heineken Cities Project is doing for cultural and arts centers
around the country, and they’ve put a big emphasis on my home state of
Hawaii, so I was happy to support them and Indiegogo through my tour,”
Natatorium (Waikiki, Hawaii) – The only ocean-water swim venue built
as a war memorial, the Natatorium celebrates Hawaii’s indigenous swimming
traditions and honors the Hawaii citizens who served in World War I. The
Indiegogo campaign will kick off an effort to restore this treasure with
21st century engineering so the public can enjoy it once again.
Park (Philadelphia, Pa.) – Like Manhattan’s High Line, this stretch
of railroad tracks will be converted into a beautiful urban space traversing
the city. The crowdfunding campaign will support design enhancements on
phase one of the project, including the restoration of an iconic Reading
Railroad dining car into the Rail Park’s welcome center.
Havana (Miami, Fla.) – The Little Havana neighborhood is at the heart
of Miami and a symbol of the American melting pot. This project, inspired
by the famed “Humans of New York” effort, will commission a local photographer
and writer to capture the residents’ colorful lives.
Astrodome (Houston, Tex.) – Dubbed the “Eighth Wonder of the World,”
the Houston Astrodome hosted sporting and cultural events but has been
shuttered for almost a decade. The Indiegogo project will fund a public
installation and event that invites people to experience the Dome in a
whole new way.
York State Pavilion (New York, N.Y.) – The shining star of the 1964
World’s Fair, the Pavilion charmed millions with its futuristic architecture.
Today, efforts are being made to renovate the site and this project will
help to repair its entryway.
Station (Washington, D.C.) – The giant centurions that stand guard
throughout Union Station are overdue for a facelift. This project will
jumpstart an effort to revive the 46 statues to their former glory.
Auburn Water Tower (Atlanta, Ga.) – A water tower that rises above
Atlanta’s famous Sweet Auburn neighborhood will be transformed by local
artists to refresh the 111-year-old structure with eye-catching public
Square (Seattle, Wa.) – One of the most famous features of Seattle’s
Pioneer Square is its collection of purple glass sidewalk tiles. Time and
the elements have left portions of the sidewalk in disrepair; this project
will support the restoration of this beloved spectacle.
Triforium (Los Angeles, Calif.) – An effort to rehabilitate this quirky,
iconic 1970s structure will help bring music to the heart of downtown Los
Angeles. This project will aim to breathe new life into the Triforium and
its unique sound system.
(Chicago, Ill.) – Voiceover is a public audio installation that will
collect residents’ personal stories about what makes the Windy City so
special. Audio recordings with their reflections will be broadcast on speakers
on Chicago’s elevated Bloomingdale Trail – the heart of the 606.
2015, The Cities Project by Heineken has supported innovative projects
across America that aim to make great U.S. cities even greater,” said Katharine
Preville, Brand Manager, Heineken USA. “This partnership takes the effort
to a new level and serves as a catalyst for these incredible projects.
It also reflects Heineken’s long-term commitment to Brewing a Better World.”
are thrilled to work with The
Cities Project by Heineken once again to help save places that matter
throughout the nation,” said Stephanie Meeks, President of the National
Trust for Historic Preservation. “From a pavilion to a water tower to an
outdoor urban sculpture, these diverse projects represent the unique and
historic parts of some of our major cities, while telling important stories
of our nation’s history.”
the beer that’s enjoyed in the most cities around the world, Heineken launched
The Cities Project in 2015. The initiative is designed to make a positive
impact in metropolitan areas throughout the globe, and through it, Heineken
has helped reinvigorate Hollywood with Beautify LA, reclaim the rivers
of New York City and advance clean water initiatives with + POOL, and bring
cultural excitement back to the shores of Miami with the kickstarting of
the renovation of their Marine Stadium.
USA Inc., the nation’s leading upscale beer importer, is a subsidiary of
HEINEKEN NV, the world’s most international brewer. Core brands imported
into the U.S. are Heineken®, the world’s most international premium
beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow
Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown
Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest
information on our company and brands, follow us on Twitter @HeinekenUSACorp,
or visit HEINEKENUSA.com.
launched as a crowdfunding platform, Indiegogo is the place for entrepreneurs
to move their ideas quickly from concept to market. Entrepreneurs on Indiegogo
are able to showcase their ideas directly to users, take orders for products
early in their lifecycle and ultimately build direct relationships with
their first customers. Indiegogo is the platform of choice for early stage
entrepreneurs and the creative teams of some of the most successful consumer
product companies in the world. The company was launched in 2008 and is
headquartered in San Francisco, with offices in Los Angeles, Chicago and
New York. For more information, visit Indiegogo.com
and follow us at Twitter.com/indiegogo
the National Trust for Historic Preservation
National Trust for Historic Preservation, a privately funded nonprofit
organization, works to save America’s historic places. www.SavingPlaces.org.
Trust for Historic Preservation