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| HotelUpgrade Launches VIP Experience Mobile App to Help Hotels Drive Multiple Night Brand.com Reservations | The solution is focused on helping revenue and sales managers discretely attract non-rate sensitive business travelers who typically travel on a flexible corporate per diem and are comfortable booking BAR in order to maximize the points they receive. While most distribution partners are focused on selling deeply discounted rates, HotelUpgrade is positioned to help their hotel partners improve RevPar through ADR growth. HotelUpgrade
(www.HotelUpgrade.com) makes
hotel and upgrade selection simple for the business traveler by displaying
the hotels and upgrades they desire by market in an intuitive format. A
recent study conducted by a leading consulting firm revealed that millennial
business travelers highly value “soft” benefits such as VIP treatments
and experiences. HotelUpgrade’s mobile app empowers the guest to select
a hotel based on the upgrades and perks they most prefer, thus improving
the hotel’s overall guest satisfaction scores as well.
Ultimately, HotelUpgrade creates a win-win for both hotels and business travelers. Hotels are now able to replace costly and undesirable OTA business and drive more occupancy from their most valuable guests, business travelers with multiple night reservations, to their most preferred booking channel – direct brand.com. Also, sales teams can use the tool in order to prospect and uncover high rated, low volume local accounts. Under-rewarded hotel guests are now incentivized to stay loyal to a single hotel and book as many nights as possible in order to confirm better upgrades, ultimately allowing them to be in charge of their hotel experience. About
HotelUpgrade
Hotels now have a way to discretely attract their most valuable guests – business travelers with multiple night reservations – and receive bookings through their most preferred reservation channel with a low marginal upgrade cost. Guests are incentivized to remain loyal to a single hotel and value the added perks including additional bonus points, suite upgrades, Internet, parking, food, drink and other VIP services. HotelUpgrade is currently available on iOS and serving top travel markets including Atlanta, Boston, Chicago, Los Angeles and New York. Additional information about HotelUpgrade may be found at www.HotelUpgrade.com, by emailing concierge@hotelupgrade.com, or by calling +1 (212) 235-7030 x 702. Release
Contact:
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As
a former hotel operator, co-founder and CEO Pranav Patel designed HotelUpgrade
with the hotelier in mind first. “Hotels have been conditioned to always
lead with a discount, however we fail to recognize and attract the traveler
who, instead of looking for a discounted rate, wants an improved experience
that hotel guest services agents often fail to deliver on. HotelUpgrade
not only drives direct bookings, but also improves guest satisfaction scores
as hotel guests receive the exact VIP treatment they prefer and expect,”
Pranav said. “In general, hotels that offer extra bonus points and suite
upgrades perform the best. These are low-cost add-ons that most hotels
regularly offer anyway in their packaged rates.”
