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Knowland
Acquires Strategic Data Resources (SDR),
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Producers
of the TAP Report
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Rosslyn,
VA – February 2018 / Newsmaker Alert / Knowland
announces that it has acquired Strategic Data Resources (SDR), effective
February 15, 2018. Knowland is a globally recognized provider of meeting
and group data that offers extensive insight into market analytics, group
industry trends, and powerful benchmarking tools. The company is headquartered
in Rosslyn, Virginia, right outside the nation’s capital.
SDR
was founded in 2004 by Jeff Eastman. Headquartered in Overland Park, Kansas,
SDR provides reports to convention and visitors bureaus and hotel sales
teams who use their self-reported future looking booked meeting data to
benchmark key metrics such as booking pace versus their competitor markets.
The bookings, provided by participating CVBs in markets across the US and
Canada, are aggregated, analyzed, and configured into the TAP Report which
has become an industry standard for CVBs. It serves as a critical tool
used to continually check the success or shortcomings of their sales strategies.
SDR also offers TAP Analytics, a cloud-based business intelligence solution
built on the TAP Report data. SDR’s TAP Hotel reports provide participating
hotels a forward-looking tool for benchmarking group bookings pace versus
their competitive set. TAP Hotel is the only hotel benchmarking solution
that covers the entire group booking window, which often extends many years
into the future.
“We
are excited to be bringing SDR and Knowland together,” stated Tim
Hart, Chief Executive Officer of Knowland. “Jeff and his team have
built an amazing company with an incredibly solid reputation. By combining
TAP reporting with Knowland’s market intelligence and lead generation capabilities,
we will be able to offer our joint customers an even more powerful set
of tools for generating and managing demand.”
“We
are excited to partner with Knowland to bring a more comprehensive and
robust product offering to our customers in the hospitality space,” said
Jeff Eastman,
CEO of SDR. “By leveraging our market data, we see an opportunity to dramatically
enhance Knowland’s lead generation and hotel property analytics.”
Jeff
will remain a part of the business going forward, joining Knowland to continue
supporting the needs of TAP customers.
About
Knowland
Knowland
provides group data and innovative technology to help hotels, CVBs, and
other venues drive revenue with meetings market intelligence. Knowland
offers extensive insight into market analytics, industry trends, and powerful
benchmarking for booking better-qualified group business. Acting on behalf
of the hospitality industry as a whole, as well as its customers, Knowland
continually strives to increase transparency of the group market and deliver
best-in-class meetings and events sales solutions. For more information,
please visit Knowland’s website at www.Knowland.com
or call 202-312-5880.
About
SDR
Strategic
Data Resources’ mission is to provide convention and visitors bureaus empirical
data to make well informed strategic sales and marketing decisions. SDR
is the only company providing forward-looking market data to the hospitality
industry. SDR collects monthly data downloads from 70 convention bureaus
and 130 hotels that includes room night patterns on 300 million room nights
in past demand as well as 300 million room nights in future demand. The
information included in the TAP Report package allows the convention bureau,
hotels, and convention center to strategically position future convention
bids. Bureau members utilize Strategic Data Resources’ products to develop
and measure their own sales and marketing strategies. Regional and National
trend information is also available as needed. SDR currently has over 70
convention bureau clients, and 130 hotel clients in the United States and
Canada.
Media
Contacts:
Jim
VanDevender
202-351-1522
Chief
Marketing Officer
Katherine
Leiden
Marketing
Manager
Knowland
202-312-5880,
ext. 280 |