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Unprecedented
Lead Generation Technology
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Released
by Knowland
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Group data
provider redefines meetings and events sourcing with
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new prescriptive lead-generation
solution.
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Washington,
DC – October 2017 / Newsmaker Alert / Knowland,
the leading intelligence provider for the meetings and events industry,
announces the release of its brand new lead-serving technology that finds,
qualifies, and delivers group opportunities that match a specific property’s
needs. This technology is available as part of the company’s Insight
Elite platform and leverages Knowland’s vast database of group meetings
and events data to analyze group booking patterns and identify qualified
meeting opportunities that match a hotel’s needs based on a group’s past
buying behavior.
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“Our
goal is to relieve major pain points for our customers, such as lack of
time and lead spam from other third-party sources. With technology doing
the heavy lifting, group sellers can work more efficiently and increase
the chances of finding better qualified group business,” said Tim
Hart, CEO of Knowland. “Insight Elite will help our customers isolate
best-fit opportunities and increase conversion rates by focusing on more
qualified meetings they can source without a third party.”
“Up
to this point, group data and intelligence tools supported descriptive
analytics by providing an organized view of what happened in the past,”
said Steve Reiser,
Knowland’s Executive Advisor. “Insight Elite finally empowers group sellers
with prescriptive analytics that automate the process of pairing hotels
to the future opportunities best suited for them. This is something that
has been available on the transient side, but hasn’t been possible for
the group side until now.”
“Insight
Elite is the next big thing in data strategy as far as finding group,”
reported a Regional Director of Sales and Marketing at a major hotel brand
who partnered with Knowland to test the product. “We’re extremely excited
about this product and look forward to taking part in the new era of lead
generation.”
About
Knowland
Knowland
provides group data and innovative technology to help hotels, CVBs, and
other venues drive revenue with meetings market intelligence. Knowland
offers extensive insight into market analytics, industry trends, and powerful
benchmarking for booking better-qualified group business. Acting on behalf
of the hospitality industry as a whole as well as its customers, Knowland
continually strives to increase transparency of the group market and deliver
best-in-class meetings and events sales solutions. Visit us at www.Knowland.com.
Contacts:
Jim
VanDevender
Chief
Marketing Officer
Katherine
Leiden
Marketing
Manager
Knowland
202-312-5880,
ext. 280 |