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Knowland
Announces Training on How to Sell to Third Party Planners
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Learn how
to better align sales efforts to take advantage of new group business
from the former
Vice President of Training and Development at Conference Direct
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Washington,
DC – May 2015 / Newsmaker Alert / The
Knowland Group, the largest data company in the global meeting and
event industry, announced today that it will host complementary online
webinars on “Understanding Third Party Planners,” further expanding
its training dedicated to the art and science of meeting and event sales.
The
training on this topic, which was offered last year by Knowland as well,
was one of the most highly attended webinars ever hosted by the company.
It will be offered again this month as part of the core training and will
be available to both customers and to non-customers through The Knowland
Group’s online training platform, Knowland
University. The goal of the training is to provide a better understanding
of how third parties operate, the differences among the major third parties,
why their customers utilize their services, and how to establish and capitalize
on relationships with third party planners.
The
trainer hosting the classes is Jim Vandevender, a hotel industry veteran
with over twenty years of experience working for Hilton, Hyatt, and Le
Meridian Hotels in a variety of sales capacities including on-property
as well as national sales positions. Jim was also Vice President of Training
and Development for seven years at Conference Direct, one of the largest
third parties, making him uniquely qualified to share his inside knowledge
of third parties. “Many hotels, meeting venues and CVB’s work with various
third parties and there is a bit of consensus in the market place that
some are better than others or easier to work with than others,” said Vandevender.
“And to a certain extent that is indeed very true. This webinar is designed
to help those pursuing this business to have more education on what the
differences are among them so they can develop a more sound sales strategy
when it comes to going after this business.”
For
the month of May, Knowland will be making this training class available
to the general public. Please visit Knowland’s website (via the link below)
to sign up and view the date and time offerings and get a sneak peak of
Knowland’s extensive knowledge base.
www.Knowland.com/content/knowland-university
Space
is limited, so it is highly encouraged that participants register online
to reserve a spot.
About
The Knowland Group
The
Knowland Group is a proven innovator, developing intuitive data products
and services that streamline and support event and group sales in the hospitality
industry. Headquartered in Washington, D.C. in historic Chinatown, the
Knowland Group serves more than 3,000 hotel clients and 25,000 users globally.
Knowland is ranked as the 76th fastest growing software company in North
America by Deloitte and the second fastest growing private company in the
travel industry for both 2009 and 2010 by Inc. Magazine.
For more information, please visit Knowland’s
website or call 410-860-2270.
Visit
The Knowland Group on Facebook
and Twitter.
Contact:
Jim
VanDevender
Chief
Development Officer
The
Knowland Group
202-351-1522 |