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Krystal
Announces New Restaurant Concept and Product Launch
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Marietta,
GA Location to Feature
Refreshed
Design and Round-the-Clock Service
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Atlanta,
GA – April 2017 / Newsmaker Alert / The
Krystal Company® announces the opening of its first restaurant
location to feature a new building prototype and a complete frozen treat
lineup, including new hand spun shakes, soft serve cones and sundaes, as
well as Kool-Aid Slushies and a ‘Caramel Mocha Frost’ iced coffee product.
The restaurant will open on Wednesday, April 5 in Marietta, GA and has
as its central feature a contemporary clock tower reminding guests that
they can get fresh, hot and steamy burgers around the clock. Famous for
its iconic square hamburgers, Krystal has delighted guests throughout the
Southeast for more than 80 years – but this is the first redesign for the
brand in more than a decade.
The
remodeled restaurant, located at 271 Cobb Parkway S, features a vibrant
color package, LED lighting, enhanced digital menu board and artwork that
is modern, yet maintains the brand’s heritage. “The Krystal team has worked
to create an experience which marries our long history of quality and value
to the dynamic, contemporary brand we represent today,” said Brian Blosser,
Vice President of Construction and Development at The Krystal Company.
“Whatever the occasion, and for Krystal fans both current and new, this
design allows guests to enjoy Krystal in a refreshed way.”
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The
company’s new restaurant initiative started with internal project design
followed by research with guests on what they saw as the significance of
the brand. After more than nine months of research and design development,
the Davenport prototype, with the prominent clock tower, was created to
pay tribute to one of Krystal’s founding members, Rody Davenport, Jr.,
long-revered for his commitment to quality food and the guest experience.
“The
public’s response to our remodeling effort has been exciting and gratifying,”
continued Blosser. “We’re planning on moving forward with the Davenport
design in future locations, and replicating the anticipated success in
select additional markets. Our guests can look forward to enjoying classic
and new favorites in an environment we truly believe reflects the best
of our brand.”
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick
service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.Facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Peyton
Sadler
866-252-1750
Ink
Link Marketing
for
The Krystal Company |
