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Krystal®
Announces New Vice President of Marketing
|
 Atlanta,
GA – April 2015 / Newsmaker Alert / The
Krystal Company®, famous for its iconic square burgers, has announced
the appointment of Alice Crowder, a seasoned restaurant marketing professional,
as Vice President of Marketing for the brand. Crowder reports to Chief
Marketing Officer Jason Abelkop. She is based at The Krystal Company®
headquarters in Atlanta.
As
Vice President of Marketing, Crowder oversees management of the product
and promotional calendar and all associated partnerships. Crowder directs
the product development team as well as the cross-functional implementation
team that encompasses research, strategy and pricing collaboration.
Crowder
possesses more than 20 years of brand leadership experience, including
more than 10 years of restaurant experience. She has served in leadership
capacities with Denny’s and Ovation Brands, and started her career in packaged
goods management with automotive leader Royal Dutch Shell.
Crowder
received her MBA from Clemson University and her Bachelor’s degree in English
from Duke University.
About
The Krystal Company®
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company® is the oldest
quick service restaurant chain in the South. More than 80 years later,
its hamburgers are still served fresh, hot off the grill on the iconic
square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based
Restaurant Support Center, serves a team of 6,000 employees. For more information,
visit www.Krystal.com or www.facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
Media
Contact:
Kim
Miller
866-252-1750,
x101
Ink
Link Marketing
for
The Krystal Company® |
