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Krystal
Brings Back Popular ‘Country-Fried’ Menu Starting April 17
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Innovative
Southern takes on
Krystal favorites
available for limited-time only
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Atlanta,
GA – April 2017 / Newsmaker Alert / Southern cuisine just wouldn’t
be as good as it is without Krystal,
one of the South’s first and most beloved hamburger chains. Now, for a
limited time, the brand is featuring another Southern classic – Southern-Fried
cuisine. After a stellar response to its tasty Southern classics offered
briefly in 2016, the popular burger brand is bringing back its innovative
Country-Fried menu beginning Monday, April 17. The menu includes twists
on guests’ favorites including the Country-Fried Steak Krystal, the Country-Fried
Chik, the Country-Fried Steak Biscuit and the Country-Fried Chik Biscuit.
The menu came about through a 2016 collaboration with the National
Cattlemen’s Beef Association (NCBA), a contractor to The
Beef Checkoff.
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“At
Krystal, we are always looking for ways to delight our guests,” said Alice
Crowder, Vice President of Marketing for The Krystal Company. “As a
Southern company, we know and love Country-Fried food, and we’ve been thrilled
at the enthusiastic response to our Country-Fried menu.”
Available
at participating locations through June 18, the Country-Fried menu features
a unique twist on Krystal classics. Fan favorite, the Country-Steak Krystal,
is a tender all-beef steak coated in a secret blend of spices, fried to
a delightful golden brown, topped with gravy and served on a soft steamy
Krystal bun. The Krystal Chik patty is topped with country gravy to create
the Country-Fried Chik. During breakfast hours, guests can indulge in a
variation to one of the classic Southern staples, biscuits and gravy, by
swapping the buns out for a fluffy golden biscuit.
“Last
year we saw an overwhelming positive response from the Country-Fried menu
lineup,” said Steve Wald, executive director, innovation for the cattlemen’s
association. “This year, we are happy to continue our work with Krystal
and bring back to life a menu item that is near to our hearts and truly
was an innovative experience.”
About
The Krystal Company
Founded
in Chattanooga, Tennessee, in 1932, The Krystal Company® is the oldest
quick service restaurant chain in the South. Its hamburgers are still served
fresh and hot off the grill on the iconic square bun at more than 350 restaurants
in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves
a team of 6,000 employees. For more information, visit www.Krystal.com
or www.Facebook.com/Krystal
or follow the brand on Twitter
and Instagram @Krystal.
About
the National Cattlemen’s Beef Association (NCBA), and The Beef Checkoff
The
National Cattlemen’s Beef Association (NCBA) is the national trade association
representing U.S. cattle producers, with more than 28,000 individual members
and several industry organization members. Together NCBA represents more
than 175,000 cattle producers and feeders. NCBA works to advance the economic,
political and social interests of the U.S. cattle business and to be an
advocate for the cattle industry’s policy positions and economic interests.
See more at www.beefusa.org.
The
Beef Checkoff Program was established as part of the 1985 Farm Bill. The
checkoff assesses $1 per head on the sale of live domestic and imported
cattle, in addition to a comparable assessment on imported beef and beef
products. States retain up to 50 cents on the dollar and forward the other
50 cents per head to the Cattlemen’s Beef Promotion and Research Board.
Media
Contact:
Peyton
Sadler
866-252-1750
Ink
Link Marketing
for
The Krystal Company |