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The 5 Hotel Experiences Guests are Talking About Most on Social Media
Food & Restaurants Create the Most Social Media Buzz, According to
Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels
2. Drinks/the bar – 6,400 posts
3. View from the guest room– 4,000 posts
4. Key room features/condition of the room – 3,000 posts
5. The pool/swimming – 2,800 posts
The data covers guest social media posts across 291 properties in major cities and destinations across North America, Asia and Australia, and were compiled during the period January 1 through March 1, 2017.
“We are happy to share this data, which provides unique insight into the social media habits of guests staying at luxury hotels,” said Jonathan Barouch, Local Measure Founder and CEO. “Our findings confirm the industry’s growing conviction that hotel stays are, more than ever, technology-enabled social experiences, with guests more interested in sharing their experiences – food and beverage, the bar and the view from their room -, than focusing on standard property amenities such as the gym, physical arrival, and even guest service.”
He concluded, “With social media an increasingly important channel for communicating guest preferences and recommendations, hoteliers would do well to focus on features that their guests are speaking most about – enhancing these features, without sacrificing other parts of the guest experience which lead to overall guest satisfaction and loyalty.”
For more on the importance of measuring guest satisfaction via location-based data, and the importance of food and beverage, see www.skift.com/2016/11/03/threats-facing-hotel-food-and-beverage-intensify.
Local Measure’s geo-location social intelligence product arms front line staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.
Local Measure is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide, and expects to grow to more than 1,000 hotels in the U.S. alone this year. Current clients include AccorHotels, Hardrock, Virgin Hotels and Club Med. Local Measure has realized more than 150% year on year growth in revenues from the hotel sector. The Company recently won the prestigious Emerging Innovator Award at the 2016 Phocuswright travel technology conference in Los Angeles. The Company’s Board of Advisors includes executives from SAP, Google and Salesforce. Local Measure opened a sales and account management office in Dubai and an office in Los Angeles this quarter adding to existing local offices in Sydney, Singapore, London and Miami.
For more on the results the Company has generated for many of the world’s leading hotel brands, visit www.LocalMeasure.com/resources/case-studies/solution/accor-pacific.
About Local Measure