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Los
Angeles Tourism & Convention Board Appoints
Mimi
Somerman as Senior Vice President of Marketing
Los
Angeles Tourism & Convention Board Appoints Mimi Somerman as Senior
Vice President of Marketing
Los
Angeles, CA – August 2012 / Hospitality 1ST / Mimi Somerman has joined
the Los Angeles Tourism &
Convention Board as Senior Vice President of Marketing. In her new
role, Somerman will oversee the organization’s corporate partnerships,
tourism promotions, creative services, dineLA programs, and visitor information
centers.
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Los Angeles native, Somerman (pictured) brings with her more than 25 years
of experience in the consumer packaged goods, retailing, restaurants, and
advertising industries to her new role. Prior to joining the Los Angeles
Tourism & Convention Board, Somerman served a Senior Vice President
of Marketing at Mimi’s Cafe in LA, where she was responsible for P&L
management, product strategy, brand positioning and concept design. Previously,
Somerman held tenure as Chief Marketing Officer at Del Taco LLC, where
she led marketing and R&D strategy, including positioning and product
development and also served as Senior Vice President of Marketing at The
Johnny Rockets Group Inc., where she was recruited to establish marketing
strategies and develop both domestic and international supplier and franchise
partnerships. Under her leadership, the brand received the prestigious
“Hot Again!” award in 2006 by Nation’s Restaurant News, which recognizes
forward-thinking companies with emerging growth potential.
In
addition to her corporate experience, Somerman is also seasoned in the
advertising industry. As Senior Vice President/Group Account Director for
Alcone Marketing Group, an integrated marketing agency, she managed the
Burger King, Evian, California State Lottery and Oroweat accounts. The
first twelve years of her career were spent at Pepsi-Cola and YUM! brands,
where she held various roles including Vice President of Field Marketing
for Taco Bell as well as General Manager for one of Pepsi-Cola’s largest
U.S. territories.
“Mimi’s
strong background in retailing and promotional partnerships will be a wonderful
addition to our marketing organization,” said Mark Liberman, President
of Los Angeles Tourism & Convention Board. “She also has extensive
experience in motivating and leading some of the country’s leading advertising
agencies. I know she’ll establish a productive and collaborative relationship
with our new advertising agency, Campbell-Ewald.”
About
Los Angeles Tourism & Convention Board
Los
Angeles Tourism & Convention Board is a private, nonprofit business
association whose primary mission is to market and promote Los Angeles
as the premier site for leisure travel, meetings and conventions. Though
not part of City government, Los Angeles Tourism is recognized as the City’s
official tourism marketing organization. For more information, visit the
official visitor information website of Los Angeles at www.discoverLosAngeles.com.
Please visit our Facebook page at facebook.com/LosAngelesFan
or follow us on Twitter @Tourism_LA.
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Media
Contacts:
Los
Angeles Tourism & Convention Board
Carol
Martinez
Associate
Vice President, Communications
213-236-2357
Susan
Lomax
Vice
President, Communications
213-236-2397
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