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Is
Your Slow Hotel Website Costing
You
$100K Per Year Or More?
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Milestone
websites outperform competitors by up to 2,200%
|
Santa
Clara, CA – June 2017 / Newsmaker Alert / Milestone
Inc. today announced the publishing of breakthrough research on hospitality
website performance. Milestone compared over sixty-five websites developed
by 4 of the leading providers of website design and development services
in the hospitality industry. The results of this research are detailed
in our new research report: Breaking speed records: How Milestone websites
compare to their competitors. The results of the research showed conclusively
that Milestone websites consistently outperform their competitors on several
key fronts:
-
Milestone websites load faster:
On average, Milestone websites loaded up to 128% faster than the four competitors.
-
Milestone websites appear sooner:
Again, compared to the four competitors, Milestone websites rendered nearly
400% faster than the competition.
-
Milestone websites are not as
resource heavy: A typical Milestone website was found to be nearly 200%
smaller than the competition.
-
Milestone needs fewer files:
Milestone websites were found to need 113% fewer files than the competition.
-
Finally, Milestone websites
were “ready” faster: in measuring latency, Milestone websites were found
to be over 2,000% faster than the competition.
“The need for speed in website
design may not be as obvious in an age of high speed internet and 4G LTE,”
said Walter Paliska, VP of Marketing for Milestone, “the truth, however,
is that speed has never been more important,” continued Mr. Paliska.
In fact, Kissmetrics data
shows that 40% of visitors are likely to abandon a website (mobile or desktop)
if it takes more than 3 seconds to load. Google’s research backs this up
as well. Their findings highlight that more than half (53%) of mobile visitors
will abandon a website that takes more than 3 seconds to load, and each
1 second delay in website response means a 7% drop in conversions.
“Website speed is directly
related to whether visitors will stay on your site and whether they will
do anything on it once they are there,” said Mr. Paliska. Research firm
StatisticBrain estimates the average US full-service hotel books about
240 rooms per month. A hotel with an average daily room rate (ADR) of $150
per night could lose as much as $120,000 per year in revenue simply because
of a slow website.
According to research by
Google, the average US travel and hospitality website can take as much
as 10.1 seconds to load – an excruciatingly long time in an age where consumers
expect instant load times and experiences that feel “native.”
“At Milestone, we have always
focused on beauty and performance,” said Mr. Paliska, “A gorgeous website
is great, but it’s of little use if 70% or 80% of users won’t wait around
for it to load.”
The full research report
is available
here and can be downloaded for free. For more information about Milestone
and our website development services, customers can visit Milestone at
www.MilestoneInternet.com/verticals/hospitality
or can learn more by calling us at 408-492-9055.
About Milestone
Milestone
is a leading provider of digital marketing software and services for hospitality,
retail and finance. We provide a full range of solutions including website
and mobile design, content creation, SEO, analytics and competitive intelligence.
Our best in class technology and solutions drive revenue and ROI for clients
across the globe. Over 2,000 companies do business with Milestone, including
leading hotel chains, major retailers and financial services companies.
Milestone has garnered over 300 awards and a reputation for blending outstanding
design with advanced technological capabilities. Milestone is one of Silicon
Valley Business Journal’s fastest growing companies and is an Inc.
5000 company.
Press Contact:
Angela
Lyons
Manager, Demand Generation
408-200-7918 |
