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Milestone
Launches Galexi™ CMS 6.0 – Next Generation
SAAS-based Website
Content
Management System Optimized for Conversion, Search, Mobile, and Social
Media
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Santa
Clara, CA – June 2014 / Newsmaker Alert / Milestone
is excited to announce the release of Galexi™
CMS 6.0 – the next generation SAAS (software-as-a-service) content
management system designed for the hospitality and travel markets. The
platform provides several enhanced features and is optimized for conversion,
usability and design. The technically sophisticated software platform is
also search friendly and includes schemas for latest search algorithms.
In addition, CMS 6.0 enables clients to develop Adaptive Responsive Mobile
websites and has sophisticated social media integration features. The content
management system has already been deployed across hundred’s of hotel websites
and is driving significant increase in traffic, revenue, and conversion
for Milestone’s hotel clients.
1. Optimized for Conversion
Galexi’s WYSISYG editor
makes it very easy for hotels and brands to edit and manage their website.
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Galexi CMS 6.0 introduces
several cutting edge features that enhance the conversion rates on the
websites. The software enables pictorial dropdowns, leading to higher website
engagement by online visitors. In addition, hotels are now able to edit
the banner marketing messages on the fly, as specials continue to evolve
with seasons and time. In addition, the Content Management System enables
hotels to add unlimited specials and packages to their website with relative
ease.
2. Search Friendly
Galexi CMS 6.0 follows Google
Webmasters’ best practices for website development, leading to highly optimized
websites that perform well on search engines and drive significant traffic
(SEO Predictions for the year 2014 blog.searchmetrics.com/us/2014/02/03/seo-predictions-for-2014).
In particular, Galexi CMS 6.0 includes over forty different schemas optimized
for the hospitality and travel segment. According to the latest study by
Searchmetrics, more than a third of Google’s search results include schema-rich
snippets. However, only 0.3% of all websites are using schema markups.
Galexi CMS 6.0 implements Schemas
on websites, which are html tags that provide organized data to search
engines, making it easier for them to understand the content on web pages
and provide searchers with richer and more relevant results. Sites with
schema tags can lead to enhanced SERP listings with rich snippets, which
can increase click through rates by up to thirty percent. Galexi CMS 6.0
is designed and architected to lead to extremely low download times for
the websites, which is also a critical factor for site performance.
3. Responsive Sites
Galexi CMS 6.0 is at the
cutting edge of mobile technology revolution. As mobile continues to be
the driving force in digital eCommerce and grows exponentially, Galexi
CMS 6.0 ensures that businesses can have the most technologically advanced
mobile websites. Galexi CMS 6.0 enables adaptive responsive mobile websites
that are compliant with the latest search engine guidelines, and gives
consumers the best mobile experience with quick download times, optimized
information, and most search friendly websites. Galexi CMS 6.0 offers a
single interface for managing responsive websites for all screens types
– desktop, tablet, and mobile websites.
4. Optimized for Social
Galexi CMS 6.0 offers a
seamless social experience for the consumers. Hotels are easily able to
integrate the social media icons and social media sharing tools, such as
+1s
or likes, within any of the pages, or easily integrate videos and
photos from social channels. In addition, Galexi CMS 6.0 integrates the
ability to manage Facebook pages from within the software, and integrates
with MediaConnect360 to offer broadcasting of messages to multiple social
media channels.
Galexi CMS 6.0 Case Study:
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Holiday
Inn Chicago Mart Plaza in River North is a Hostmark Hospitality Group
property offering 521 newly redesigned, upscale guestrooms and suites highlighting
premium views of the Chicago skyline. The property was in need of a website
that, not only showcases the hotel’s upscale appointments, but also performs
well on search engines to drive online traffic and revenue for the property.
Hostmark Hospitality Group worked closely with Milestone Internet Marketing
to develop a technology-driven, content optimized hotel website on Galexi
CMS 6.0, which follows the latest search and social guidelines, and pairing
it with a well defined online marketing strategy. Since the site went live
on February 5, 2014, the website has seen amazing results:
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$300K additional revenue in
3 months:
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Online revenue increased by
216% year over year
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Website visits increased by
70%
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Mobile and tablet traffic increased
significantly and now accounts for 35% of all traffic
Summary
Galexi™ CMS 6.0 is amongst
the industry’s most sophisticated SaaS based Content Management Systems.
Its sophisticated technology and optimization for search, mobile, social,
and conversion results in best-in-class websites that drive significant
traffic and revenue for the hotel business. For more details about the
platform, please contact Milestone at 408-492-9055, sales@milestoneinternet.com,
or visit our website at www.MilestoneInternet.com.
About Milestone, Inc.
For more than 16 years,
Milestone
Internet Marketing has been a pioneer and provider of internet marketing
solutions, including website design, mobile sites, content creation, social
media engagement, and SEO for worldwide clients across multiple industries.
With offices in Santa Clara and Chicago, Milestone offers cutting-edge
strategies and products for hotels, resorts, brands, restaurants, spas,
management companies and businesses around the world. At the forefront
of innovation to achieve phenomenal return on investment for clients, our
websites and promotions have garnered numerous awards across many disciplines.
Milestone was named one of Silicon Valley’s fastest growing private companies
for 2013 by the
Silicon Valley Business Journal. For more information
on Milestone’s services and products, please visit us at www.MilestoneInternet.com.
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Press Contact:
Teresa
S. Villaruz
Sr. Marketing Specialist
Milestone Internet Marketing,
Inc.
Direct: 408-200-6871
eBuzz Connect Web: www.ebuzzconnect.com
Milestone Web: www.milestoneinternet.com
Milestone Blog: blog.milestoneinternet.com
Facebook: www.facebook.com/MilestoneInc
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