To News/PR Index
Clara, CA – October 2017 / Newsmaker Alert / Milestone
announced today that it is launching a new website design product truer
to the concept of “Mobile First.” Our mobile first designs are a departure
from the responsive technology that most sites employ, elevating the experience
to what users want to do in every moment of the customer journey.
Launches “True” Mobile First Hotel Website Design
applies techniques from mobile apps to provide a
first” experience for its customers.
recognized that most of the so-called mobile first website designs, are
actually nothing more than responsive designs,” said Benu Aggarwal, Milestone
President and Founder. “Nearly all responsive designs are nothing more
than desktop designs reformatted to fit on a smaller screen. We want to
change that and be the first in the space to truly connect to mobile users,”
continued Mrs. Aggarwal.
It starts with an understanding
of consumer behavior
Milestone’s new Mobile First
designs are conceived principally with user intent as the primary driver.
Milestone spent hundreds of hours testing to understand how users interacted
with mobile websites, especially for its target segments of Hotels, Retailers,
and Financial Services Companies. Through this research, it was clear that
user patterns dictated a radical re-thinking of how mobile site design
should be done.
Design that responds to
There are many elements
of Milestone’s Mobile First approach that are radically different from
anything that has been provided before:
Built on a solid foundation
Design is based on user intent
and task completion
Content is prioritized by what
is most important to users in micro-moments
Simple, clear, and easy to use
Calls to Action (CTAs)
Intuitive forms designed for
Gesture-based user interface
that prioritizes actions
Small, easy to navigate photo
galleries that download quickly
SEO and schema enabled, to provide
maximum compatibility with search engines
Fully editable in Milestone’s
industry-leading Content Management System
Milestone mobile sites are
built on one of the most robust and fastest architectural foundations possible.
Milestone recently announced that it would start developing all future
websites on secure HTTPs foundations, and that customers could optionally
add PWA capabilities to their web sites. PWAs provide unique capabilities
to Milestone customers, including the ability to make the website fully
accessible offline and with user notifications, and provides one of the
fastest architectures in the digital space. The marriage of Mobile First
and PWA creates a near “app-like” experience that makes using a Milestone
mobile site intuitive, fast, and convenient, while also driving conversions
and boosting revenues.
more about Milestone Mobile and Web Design
more about Milestone CMS
is a leading provider of digital marketing software and services for hospitality,
retail and finance. We provide a full range of solutions including website
and mobile design, content creation, SEO, analytics and competitive intelligence.
Our best in class technology and solutions drive revenue and ROI for clients
across the globe. Over 2,000 companies do business with Milestone, including
leading hotel chains, major retailers and financial services companies.
Milestone has garnered over 400 awards and a reputation for blending outstanding
design with advanced technological capabilities. Milestone is one of Silicon
Valley Business Journal’s fastest growing companies and is an Inc.
Manager, Demand Generation