To News/PR Index
Clara, CA – December 2017 / Newsmaker Alert / Milestone
announces the availability of its Progressive
Web App (PWA) framework for consumer-oriented websites. Milestone successfully
deployed a PWA framework to a client site – the Grand Velas Riviera Maya
resort in Playa del Carmen, Mexico. Using PWA technology, Milestone boosted
the resort’s black-Friday conversion rate 53% by leveraging the speed and
notification benefits of PWA.
Boosts Website Conversions by 53%
Progressive Web Apps (PWA)
new Progressive Web App platform increases
bookings for leading resort
“PWA technology can be used
on consumer-facing sites to create a richer, more interactive experience
and boost conversion,” said Sathya Krishnamurthy, Milestone VP of Product
“Deploying PWA technology
on our website was incredibly successful,” said Mr. Victor Garcia, E-Marketing
Director for Grand Velas
Riviera Maya, “the increased conversion rate was truly amazing, we
are looking forward to deploying this technology on our other resort sites.”
PWA technology provides
many benefits to hotels, banks and retailers who are looking to take their
websites to higher levels of performance:
Peace of mind through
Because PWA requires HTTPs,
consumers have a safe experience and are more likely to interact with your
A faster site performance
Through a combination of
a lightweight framework as well as the “cache to device” capabilities of
PWA, consumers have a fast app-like experience.
A richer mobile experience
PWA is ideal as a technology
back-end for a true “mobile first” experience that blends the speed and
notifications of PWA with the rich user experience of a mobile-first design.
The app-like environment boosts conversions user engagement.
Add a Milestone PWA site
to a mobile device
Easy to discover
Because PWA is an add-on
to your existing site, it means your app-like experience is easy to discover
and easily downloadable without the complexities of an app store, boosting
PWA’s caching capabilities
mean that users can access your website even when they are offline or when
connectivity is poor.
Higher engagement through
PWA’s notification framework
means businesses can engage with consumers in a more active manner, creating
a more enticing, more satisfying experience for consumers.
Milestone PWA special offer
to a user’s device
As part of Milestone’s QA
process, the PWA framework was tested using the open source Lighthouse
Developer tool to ensure that Milestone’s implementation was done properly
and provided the user experience desired.
“Deploying PWA properly is
not as simple as it seems,” said Mr. Krishnamurthy, “during the development
and initial testing process we did a lot of testing with the Lighthouse
tool to ensure we were getting it right,” continued Mr. Krishnamurthy.
“We encourage anyone who
has deployed a PWA website to test their site using the Lighthouse tool,”
said Mr. Krishnamurthy, “many PWA sites are not as functional as they should
be and the PWA implementations are often lacking,” continued Mr. Krishnamurthy.
Milestone is making its PWA
framework available to both Milestone clients as well as to owners of websites
developed on third party platforms. Milestone’s PWA solution can be deployed
and benefits that are available on Milestone developed PWA websites.
Milestone is also planning
to combine the use of PWA with its recently announced “Mobile-First” design
initiative to offer customers true app-like user experiences that look,
behave, and feel like mobile apps, driving higher conversion and revenue
for Milestone customers. For more information about PWA, including
pricing and availability, contact Milestone at 408-492-9055 or by
email at firstname.lastname@example.org.
To read the full press release:
For the past 19 years Milestone
has been at the forefront of powering websites for the hospitality and
retail industries. Milestone’s suite of digital marketing products powers
the digital presence of over 2,000 customers, while Milestone’s website
design services and organic and paid marketing services are driving traffic
to thousands of properties all around the world. For more information about
Milestone and our products and services, visit us at www.MilestoneInternet.com.
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Manager, Demand Generation