The #ConvenienceCares messaging highlighted the stories of NACS members (convenience retailers and the industry’s supplier members) supporting communities impacted by the hurricanes that hit the United States in August and September of 2017. NACS members across the country raised money, donated food and supplies, supported first responders and stepped up to help those in need. The campaign was developed with communications firm OTM Partners.

The efforts also and raised awareness related to fuel supply and demand and promoted the NACS partnership with the Red Cross. Factoring in a variety of donation points, the Red Cross has credited the convenience retailing industry with contributing more than $17 million in disaster relief related to the hurricanes.

#ConvenienceCares was shared at the NACS Show, showcasing a NACS Foundation video that highlighted the importance of convenience stores to the communities they serve. This theme continued throughout the year, including “Giving Tuesday” in November 2017.

NACS and OTM Partners were recognized in the category “Social Media Communications: CSR.” Other category winners were Merck, Aflac and The Hertz Corporation.

“Our industry stepped up to the plate to help those impacted by hurricanes Harvey and Irma. It’s an honor to be recognized for our social media effort that highlighted their work. The real award goes to the convenience store industry for its ongoing community support,” said Stephanie Sikorski, NACS vice president of marketing and director of the NACS Foundation.

About NACS
National Association of Convenience Stores (NACS) advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and foodservice sales. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries.

NACS Contact:
Jeff Lenard
V.P., Strategic Industry Initiatives
703-518-4272

To register as media for a NACS event contact Erin Pressley.