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Nor1
and AccorHotels Announce Expanded Global |
Partnership
to Increase Guest Satisfaction and Upgrade |
Revenue
Using Nor1’s Merchandising Platform
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Santa Clara, CA – March
2017 / Newsmaker Alert / Nor1
and AccorHotels today announced
an expanded partnership to deploy Nor1’s merchandising tools across the
AccorHotels portfolio of upscale and luxury hotels. “The addition of the
former FRHI brands into the AccorHotels portfolio, presented a unique opportunity
to extend the usage and reach of our merchandising platform,” said Jason
Bryant, Nor1’s Founder and CEO. He concluded, “We are thrilled to continue
working with this hospitality leader and the growing portfolio of AccorHotels.”
The
partnership calls for a further rollout of eStandby
Upgrade®, Nor1’s marquee upgrade product, as well as usage
of other Nor1 merchandising products.
“Working
together, Nor1 and AccorHotels are providing our properties with the strategic
approach and tools they need to maximize the value of premium inventory,”
said Béla Nagy, AccorHotels’ VP of Revenue Management and Pricing.
“By utilizing the Nor1 Merchandising Platform, AccorHotels continues to
reinforce its capacity to reach guests with personalized offers and recommendations
relative to the individual traveler and their specific trips.”
About
Nor1, Inc.
Nor1,
Inc. is the leader in hospitality merchandising technology. Headquartered
in Silicon Valley, Nor1 provides data-driven
pricing and merchandising solutions to maximize incremental revenues for
hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor,
and Wyndham. Nor1’s patented, dynamic decisions intelligence engine PRiME®,
powers Nor1’s Merchandising Platform including its signature eStandby
Upgrade®, eXpress
Upgrade™, CheckIn
Merchandising™, and eReach™
products.
Nor1
is creating the fusion between technology and guest experience. It’s that
combination of expertise and skill that have set Nor1 apart and continues
to attract technology’s most distinguished investors such as SAP, Goldman
Sachs and Accel Partners. For more information, please visit www.Nor1.com.
Visit
us at ITB Berlin 2017, March 8-12 – Hall 6.1, Stand 135
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About
AccorHotels
AccorHotels
is a world-leading travel & lifestyle group and digital innovator offering
unique experiences in more than 4,000 hotels, resorts and residences, as
well as in over 2,500 of the finest private homes around the globe. Benefiting
from dual expertise as an investor and operator through its HotelServices
and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio
comprises internationally acclaimed luxury brands including Raffles, Fairmont,
Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel,
Pullman and Swissôtel; as well as the popular midscale and boutique
brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy
brands including ibis, ibis Styles, ibis budget and the regional brands
Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands
and a rich history spanning close to five decades, AccorHotels, along with
its global team of more than 240,000 dedicated women and men, has a purposeful
and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access
to one of the world’s most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable
development and solidarity through PLANET 21, a comprehensive program that
brings together employees, guests and partners to drive sustainable growth.
For
more information and reservations visit AccorHotels-Group.com
or AccorHotels.com.
Media
Contact:
Nor1,
Inc.
David
Hallman
408-850-9953 |