Timothy Schneider, president and CEO of Schneider Publishing, joins Northstar Travel Group as founder and chairman of the company’s new Sports Division. The division will be an integral part of Northstar’s Meetings Group, which includes Meetings & Conventions, Successful Meetings, MeetingNews, and Incentive, and the Group’s integrated data, digital, and in-person event platforms.
events are an exciting, fast-growing, specialized meetings-industry segment,
catering to diverse audiences with distinct needs,” said Tom Kemp, chairman
and CEO of Northstar Travel Group. “Schneider Publishing’s SportsTravel
brand and their TEAMS Conference have built a reputation as a key partner
to sports-event organizers and the destinations and hoteliers who serve
them. This acquisition is another important step in the transformation
of Northstar into a marketing solutions company serving all key segments
of the travel and meetings industries.”
“Our strategy to serve the widest variety of meeting planners, and the suppliers who serve them, is further enhanced with the addition of Association News and the Meetings Quest conferences,” said David Blansfield, executive vice president and group publisher of Northstar’s Meetings Group. “Schneider Publishing’s extensive databases and relationships complement and expand our capabilities in the corporate, association, and specialty meetings markets, as well as provide an immediate leadership position in sports.”
“Finding the right strategic partner with the necessary capabilities over a range of areas|–|event management, digital media, and database marketing, to name a few|–|was important to me to scale the business,” said Timothy Schneider. “Working with Tom, David and the Northstar team, we’ll be leveraging Northstar’s strengths to enhance and expand our offerings in service of our customers.”
TEAMS is the world’s leading conference and expo for the sports-event industry. Presented in association with the SportsTravel media brand, TEAMS ‘17 will be held Oct. 30|–|Nov. 2, 2017, in Orlando. Launched in 1998, TEAMS attracts more than 1,000 attendees including CEOs, executive directors and event managers from sports organizations as well as representatives from sports commissions and convention bureaus, corporate sponsors, event suppliers, and other hospitality industry opinion leaders. Now in its 19th year, TEAMS has defined the sports-event and appointment-based trade-show industries.
Meetings Quest is the live-show counterpart to Association News, and is the longest-running series of trade shows for meeting planners in the U.S.
Included in Northstar’s acquisition of Schneider Publishing’s sports- and meetings-industry assets, the company has also acquired the rights to the Shamrock Shootout Golf Classic, the longest-running golf tournament in the hospitality industry, which has been recently named the exclusive golf tournament of the IMEX America trade show, which will be held Oct. 10 – 12, 2017, in Las Vegas.
Northstar Travel Group
Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; Winston-Salem, NC; Stowe, VT; and global offices in Singapore, Beijing, and Shanghai. Wasserstein Partners IV acquired Northstar Travel Group in June 2016.
Wasserstein Partners IV
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