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2017
Proving to be Year of Progress and Results
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for
On The Border Mexican Grill & Cantina
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Growth, Stability,
and Performance Spotlighted at
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Restaurant
Brand’s Company Conference 9/26-9/28
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Dallas,
TX – October 2017 / Newsmaker Alert / Led by significant achievements
in catering, off-premise/to-go dining, and impressive average sales on
special event days, On The Border
Mexican Grill & Cantina® is successfully delivering on
its vision to break away from mainstream casual dining chains. At this
year’s system-wide conference, the world’s largest casual Mexican restaurant
brand shared news of double-digit growth in catering and triple-digit growth
in third-party delivery and a record-breaking Cinco de Mayo for 2017.
“We’re breaking away from
the past and building a bigger, better company for the future,” said Ward
Whitworth, Chief Executive Officer for On The Border®. “This
is a year that has been dedicated to change and making a difference for
our operators, our team members, and our guests… and so far, we’re on track
to follow through with our goals while also learning what else we can do
to help our brand stand out in a positive way.”
Whitworth’s comments were
delivered under the conference’s theme of Always On, and highlighted
the CEO’s philosophy that responsibility and personal leadership are more
vital than ever in the current dining industry landscape. “It’s a challenging
market right now,” he explained to more than 350 attendees and team members
from around the country. “Despite that, On The Border is holding
its own – remaining steady with some industry trends and winning big in
others.”
A number of team members
were recognized at the conference for their outstanding performance and
commitment to progress.
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Shanna Jones, who oversees operations
in Wyomissing, Pennsylvania, was honored as General Manager of the Year
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Dawn Simon, from Escondido,
California, was awarded Franchise General Manager of the Year
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Ed Jarvis, who leads the brand’s
Philadelphia and Baltimore markets, was named Area Director of the Year
Whitworth pointed that the Best-of-the-Year
winners were reflective of a company culture that celebrates extra effort
and maintains a positive attitude towards change, which has been an essential
element of the brand’s success this year. On
The Border has been simplifying operations in 2017, trimming back
its menu to feature more fan favorites and seasonal additions, and streamlining
costs and speed of service along the way. “Everything we do to benefit
the brand should also benefit our guests,” he added. “That is how we stand
out from the ‘chain gang’ – by consistently owning the ways we can exceed
expectations.”
Other positive trends the
brand is looking to continue into 2018 and beyond include upswings in social
media engagement, visual updates that include more unified branding as
well as restaurant remodels that have been shown to enhance dine-in traffic,
and being active in the community on both local and national levels. Whitworth
then closed his remarks with an inspiring challenge to management and senior
team members. “Let’s all be willing to ask ourselves, ‘Am I the mayor of
my town? Am I the kind of leader that attracts great talent and loyal guests?’
and then be willing to do what it takes to say ‘Yes’ to those questions.
Our people have always been the secret to On The Border’s success
– that’s true now more than ever – and we’re also better equipped than
ever to make that difference meaningful to the guests we serve.”
About On The Border
On The Border Mexican Grill
& Cantina is the world’s largest Mexican casual dining brand, offering
an extensive menu of great-tasting, classic and contemporary Mexican food,
like sizzling mesquite-grilled fajitas, and Margaritas as big and bold
as the border itself. On The Border is owned by Border Holdings, LLC, with
157 restaurants in 32 states, Puerto Rico and Asia. Follow and ‘like’ On
The Border on Facebook at Facebook.com/OnTheBorderMexicanGrillandCantina,
and @OnTheBorder on Twitter.
For more information, visit www.OnTheBorder.com.
Contact:
Jessica
Chacoff
888-869-7899
Ink Link Marketing
for On The Border Mexican
Grill & Cantina |
