To News/PR Index
ON – January 2018 / Newsmaker Alert / We
have entered an age where leadership matters more than ever — thought leadership,
to be exact. Building trust, credibility, awareness, and influence to increase
profits is more than just a goal of most CEOs and executives. It’s also
the topic of a new guide from the leading travel and hospitality technology
marketing agency, Puzzle Partner. The firm recently published “Thought
Leader - Market Leader” developed to help brands become a sought-after
source for information that leads to new business opportunities, stronger
relationships, sales enablement and more.
Guide Outlines Strategies for Building Thought
Influence and Market Leadership
Travel and Hospitality marketing
agency Puzzle Partner shares
content marketing tactics that
drive trust, visibility and sales
communicating thought leadership, you become part of the conversation,
early in the buying journey. According to a study from The Economist Group,
around 80% of executives said superior thought leadership influences both
their purchasing decisions and choice of business partner. Over 90% of
C-Suite executives surveyed agreed that their respect and admiration for
an organization increased after engaging with strong thought leadership.
And more than 80% said that thought leadership has increased their trust
in a vendor organization. In other words, for companies that get thought
leadership right, the payoff can be significant.
best time to start content marketing was five years ago, the second-best
time is now,” explains Alan Young, President of Puzzle Partner. “Thought
leadership content should be a natural extension of your current marketing
efforts, and every CEO and CMO should make sure that their team has a committed
plan, with a steady cadence to maximize results and stay top of mind. This
guide is designed to help brands of all sizes do just that. That said,
some companies may find that outsourcing to a specialized agency makes
more financial sense because it does require significant resources, talent,
expertise and distribution capabilities.”
for download through the company’s website, the guide details some simple
steps companies of all sizes can take to improve their brand recognition,
boost search engine visibility, expand their network, build authority,
and earn the respect of their industry to grow their business. CLICK
HERE to get your free copy today at PuzzlePartner.co/thought-leader.
more information about Puzzle Partner, visit PuzzlePartner.co.
Partner Ltd. is a boutique marketing agency focused exclusively on complex
B2B initiatives for the travel and hospitality technology industry. We
are experts at combining strategy and tactical execution in a way that
doesn’t just maximize a company’s potential; it redefines it. By delivering
influential content, marketing services, and public relations rooted in
the skills of our team and tested through real-world experience, we help
our clients gain visibility, raise their profile and ultimately increase
their sales revenues. To learn more visit PuzzlePartner.co.