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Leading provider of hotel revenue and profit optimization solutions augments
product suite with new tool designed to project future group business demand
“Rainmaker’s automated group forecasting element is the last missing piece of the puzzle for revenue optimization,” said Jamie Peña, vice president of revenue management at Omni Hotels & Resorts. “For us, transient demand is largely short-term, so having the ability to anticipate remaining group business will empower our sales team to price with greater confidence than ever before.”
most hotels, forecasts and pricing decisions have traditionally been based
on data from transient business and have not factored in group business
data. This creates a risk for hotels and casinos of underpricing both transient
and group business for future dates that may have considerable group demand.
With the addition of group forecasting, Rainmaker addresses this issue,
allowing for more accurate transient pricing, based on projections for
group demand and a hurdle rate that considers potential displacement of
both business segments.
“Forecasting any remaining group demand and pickup has always been a time-consuming manual process in both my big-brand experience and certainly from Omni Hotels’ experience,” adds Peña. “Rainmaker is definitely taking the lead in adding science to this aspect of the forecast process, giving revenue managers more of their time back, and creating a new level of value-add to this method.”
The addition of group forecasting capabilities to Rainmaker solutions is projected to drive increased revenues for its hotel and casino clients, that are estimated at a 2 to 3 percent lift, depending on group volume. Additionally, the optimal group-transient mix that is output from the forecast will help to better inform revenue managers on what their optimum mix strategies should be. Users will also benefit from having a business forecast readily available for their group segments.
“Many properties handle significant amounts of group business that is not currently being optimized due to the continued use of manual processes in that segment,” said Tammy Farley, Rainmaker president. “Our automated group forecasting module effectively solves that problem for our clients. In fact, tests have shown that the group forecasting capabilities we have added to our platform are twice as accurate as these manual forecast methods that have traditionally been employed. This is just one example of our dedication to continually improving the data science behind our solutions to improve the revenue management process and help make our customers more successful.”
Key features of Rainmaker’s group forecasting include:
For more information on group forecasting or Rainmaker’s comprehensive suite of revenue management and profit optimization solutions, please visit: www.LetItRain.com.